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Cosmetics & Toiletries Retailers in Germany Industry Data and Analysis
The retail sector for cosmetics and personal care products has had to contend with a subdued consumer climate in recent years and is facing increasing price and predatory competition from online-only retailers. The sector is characterised by the high market power of the four major players as well as strong external competition from supermarkets, discounters and online retailers. It is characterised by intense competition, which is reflected in low profit margins. Despite the difficult market conditions, cosmetics retailers offering a wide and constantly changing range of personal care and cosmetic products as well as the associated consulting services have been able to successfully hold their own in the market. Industry sales are expected to total 24.4 billion euros in 2025. This corresponds to an increase in sales of 2.3% compared to the previous year with an average annual growth rate of 2.6% between 2020 and 2025.
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What's included in this industry analysis
IBISWorld's research coverage on the Cosmetics & Toiletries Retailers industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released February 2026.
About this industry
What's this industry report about?
The Cosmetics & Toiletries Retailers industry in Germany operates under the WZ industry code G47.75DE. This sector comprises the retail trade specialising in the stationary sale of cosmetic products, body care products and hygiene articles. Its product categories include, for example, fine soaps, perfumes, deodorants, oral and hair care products, shaving products, make-up products, condoms and sanitary towels. However, online retailing of industry-specific products is not part of this sector. Related terms covered in the Cosmetics & Toiletries Retailers industry in Germany include internet pure player, multichannel distribution, omnichannel, syndet and comedogenic ingredients.
What's included in this industry?
Products and services covered in Cosmetics & Toiletries Retailers industry in Germany include Hair care products, Skin and facial care products and Perfumes and fragrances.
What companies are included in this industry?
Companies covered in the Cosmetics & Toiletries Retailers industry in Germany include dm-drogerie markt Verwaltungs-GmbH, Dirk Rossmann GmbH and Müller Holding GmbH & Co. KG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Cosmetics & Toiletries Retailers industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Cosmetics & Toiletries Retailers industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Cosmetics & Toiletries Retailers industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Cosmetics & Toiletries Retailers industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Cosmetics & Toiletries Retailers industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Cosmetics & Toiletries Retailers industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Cosmetics & Toiletries Retailers industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Cosmetics & Toiletries Retailers industry in Germany.
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Frequently Asked Questions
What is the market size of the Cosmetics & Toiletries Retailers industry in Germany in 2026?
The market size of the Cosmetics & Toiletries Retailers industry in Germany is €36.0bn in 2026.
How many businesses are there in the Cosmetics & Toiletries Retailers industry in Germany in 2026?
There are 4,090 businesses in the Cosmetics & Toiletries Retailers industry in Germany, which has grown at a CAGR of 2.0 % between 2021 and 2026.
How may import tariffs affect the Cosmetics & Toiletries Retailers industry in Germany?
The Cosmetics & Toiletries Retailers industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Cosmetics & Toiletries Retailers industry in Germany?
The Cosmetics & Toiletries Retailers industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Cosmetics & Toiletries Retailers industry in Germany grown or declined over the past 5 years?
The market size of the Cosmetics & Toiletries Retailers industry in Germany has been growing at a CAGR of 8.6 % between 2021 and 2026.
What is the forecast growth of the Cosmetics & Toiletries Retailers industry in Germany over the next 5 years?
Over the next five years, the Cosmetics & Toiletries Retailers industry in Germany is expected to grow.
What are the biggest companies in the Cosmetics & Toiletries Retailers industry in Germany?
The biggest companies operating in the Cosmetics & Toiletries Retailers industry in Germany are dm-drogerie markt Verwaltungs-GmbH, Dirk Rossmann GmbH and Müller Holding GmbH & Co. KG
What does the Cosmetics & Toiletries Retailers industry in Germany include?
Retail sale of cosmetic products and Retail sale of personal care products are part of the Cosmetics & Toiletries Retailers industry in Germany.
Which companies have the highest market share in the Cosmetics & Toiletries Retailers industry in Germany?
The company holding the most market share in the Cosmetics & Toiletries Retailers industry in Germany is dm-drogerie markt Verwaltungs-GmbH.
How competitive is the Cosmetics & Toiletries Retailers industry in Germany?
The level of competition is high and steady in the Cosmetics & Toiletries Retailers industry in Germany.
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