IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Electrical Appliance Manufacturing in Germany Industry Data and Analysis
The electrical household appliance manufacturing industry has developed positively overall in the last five years despite the challenging market conditions. Between 2020 and 2025, industry turnover grew by an average of 0.7% per year. The industry has faced a number of challenges over the past five years. A decline in innovation intensity, characterised by falling expenditure on research and the introduction of new products, has impaired competitiveness. At the same time, regulatory requirements for energy efficiency and recycling have increased research and development costs. Market saturation due to the longevity of appliances and extended replacement cycles limited the potential for growth in domestic sales. In addition, pressure from imports from countries with low production costs, particularly China and Eastern Europe, is exacerbating the situation. These factors have led to increased competition and falling profit margins for German manufacturers.
Access this data your way
The Electrical Appliance Manufacturing in Germany Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Electrical Appliance Manufacturing industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Electrical Appliance Manufacturing industry in Germany operates under the WZ industry code C27.51DE. The electrical household appliance manufacturing industry includes the production of various electrical items for private and commercial use. This includes refrigeration equipment such as refrigerators and freezers as well as kitchen appliances such as ovens, electric cookers and dishwashers. There are also small electrical appliances such as shavers, coffee machines and toasters. Related terms covered in the Electrical Appliance Manufacturing industry in Germany include energy label, smarte devices, suction robot, wash dryer, cradle to cradle and digital twins.
What's included in this industry?
Products and services covered in Electrical Appliance Manufacturing industry in Germany include Electric ovens, Hoovers, coffee and tea machines and Refrigerators and freezers.
What companies are included in this industry?
Companies covered in the Electrical Appliance Manufacturing industry in Germany include Miele & Cie. KG, BSH Hausgeräte GmbH and Vorwerk SE & Co. KG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Electrical Appliance Manufacturing industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Electrical Appliance Manufacturing industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Electrical Appliance Manufacturing industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Electrical Appliance Manufacturing industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Electrical Appliance Manufacturing industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Electrical Appliance Manufacturing industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Electrical Appliance Manufacturing industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Electrical Appliance Manufacturing industry in Germany.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Electrical Appliance Manufacturing industry in Germany in 2026?
The market size of the Electrical Appliance Manufacturing industry in Germany is €21.0bn in 2026.
How many businesses are there in the Electrical Appliance Manufacturing industry in Germany in 2025?
There are 86 businesses in the Electrical Appliance Manufacturing industry in Germany, which has grown at a CAGR of 0.7 % between 2020 and 2025.
How may import tariffs affect the Electrical Appliance Manufacturing industry in Germany?
The Electrical Appliance Manufacturing industry in Germany is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the Electrical Appliance Manufacturing industry in Germany?
The Electrical Appliance Manufacturing industry in Germany is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the Electrical Appliance Manufacturing industry in Germany grown or declined over the past 5 years?
The market size of the Electrical Appliance Manufacturing industry in Germany has been growing at a CAGR of 0.7 % between 2020 and 2025.
What is the forecast growth of the Electrical Appliance Manufacturing industry in Germany over the next 5 years?
Over the next five years, the Electrical Appliance Manufacturing industry in Germany is expected to grow.
What are the biggest companies in the Electrical Appliance Manufacturing industry in Germany?
The biggest companies operating in the Electrical Appliance Manufacturing industry in Germany are Miele & Cie. KG, BSH Hausgeräte GmbH and Vorwerk SE & Co. KG
What does the Electrical Appliance Manufacturing industry in Germany include?
Electric ovens and Dishwasher are part of the Electrical Appliance Manufacturing industry in Germany.
Which companies have the highest market share in the Electrical Appliance Manufacturing industry in Germany?
The company holding the most market share in the Electrical Appliance Manufacturing industry in Germany is Miele & Cie. KG.
How competitive is the Electrical Appliance Manufacturing industry in Germany?
The level of competition is high and increasing in the Electrical Appliance Manufacturing industry in Germany.
Cut through the noise with intelligence you can trust
