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Film & Television Programme Production in Germany Industry Data and Analysis
Revenue shows an average annual increase of 8.5% between 2020 and 2025. This positive development is due to the resumption of filming and cinema operations following the coronavirus crisis. The function of linear television as a key client and financing basis has changed. Declining reach and revenues have led to a prioritisation of formats with lower costs such as news and live events. Budgets for television programmes are declining, which is having a negative impact on the order situation of traditional producers. At the same time, German broadcasters are investing strategically in their own streaming platforms and new formats, which is opening up alternative market access for small and specialised production companies in particular. Profit margins in the German film and television production industry are under pressure as rising labour, energy and material costs increase overall costs. These cost increases can often not be passed on to the client, particularly in the case of commissioned productions with fixed budgets, which reduces the profit margin.In fulfilment of an EU legal obligation, streaming providers must integrate a fixed proportion of European content into their offering. The share of international streaming services in investments and orders for German productions has increased significantly. In addition to regulatory constraints, increased consumer demand for culturally relevant, authentic content is a key factor. The German population's interest in local topics has also increased. Production companies are benefiting from the increased demand and the higher budgets of global streamers. This has led to new partnerships and international co-productions. Germany's film promotion programme has responded to the increased demands. Increased incentives and subsidies have made domestic productions more attractive again. Industry sales of 9.2 billion euros are expected for the current year, which corresponds to an increase of 3.2 % compared to the previous year. Technological changes are becoming increasingly important as digitalisation progresses. Virtual production, AI-supported workflows and artificial characters are having a significant impact on process optimisation and increasing production efficiency. In the long term, these developments will help to reduce production costs. At the same time, however, the industries are facing challenges due to the new requirements for the use of technology. With the AI annex to existing collective labour agreements or agreements in the German film and television industry, the associations are responding directly to current technical developments and creating legal certainty for all parties involved. Short films are becoming increasingly popular and their financial importance will continue to grow in the future thanks to defined monetisation opportunities. Average annual revenue growth of 3.2 % is forecast for the industry over the next five years. This suggests that a sales volume of 10.8 billion euros is likely to be achieved in 2030.
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What's included in this industry analysis
IBISWorld's research coverage on the Film & Television Programme Production industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Film & Television Programme Production industry in Germany operates under the WZ industry code J59.11DE. The production of films, video films and television programmes includes the conception, direction and shooting of films of all kinds that are intended for sale or licensing to cinemas or television broadcasters by film distributors and distributors. It does not include the post-production and editing of this film material. Related terms covered in the Film & Television Programme Production industry in Germany include genre, co-production, filmstab, high definition (hd), ultra high definition (uhd) and greenbox.
What's included in this industry?
Products and services covered in Film & Television Programme Production industry in Germany include Entertainment films and series, Advertising films and Animated and cartoon films and series.
What companies are included in this industry?
Companies covered in the Film & Television Programme Production industry in Germany include Bavaria Film GmbH, Constantin Film AG and Leonine Holding GmbH.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Film & Television Programme Production industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Film & Television Programme Production industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Film & Television Programme Production industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Film & Television Programme Production industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Film & Television Programme Production industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Film & Television Programme Production industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Film & Television Programme Production industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Film & Television Programme Production industry in Germany.
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Frequently Asked Questions
What is the market size of the Film & Television Programme Production industry in Germany in 2026?
The market size of the Film & Television Programme Production industry in Germany is €9.2bn in 2026.
How many businesses are there in the Film & Television Programme Production industry in Germany in 2025?
There are 8,485 businesses in the Film & Television Programme Production industry in Germany, which has grown at a CAGR of 6.7 % between 2020 and 2025.
How may import tariffs affect the Film & Television Programme Production industry in Germany?
The Film & Television Programme Production industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Film & Television Programme Production industry in Germany?
The Film & Television Programme Production industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Film & Television Programme Production industry in Germany grown or declined over the past 5 years?
The market size of the Film & Television Programme Production industry in Germany has been growing at a CAGR of 8.5 % between 2020 and 2025.
What is the forecast growth of the Film & Television Programme Production industry in Germany over the next 5 years?
Over the next five years, the Film & Television Programme Production industry in Germany is expected to grow.
What are the biggest companies in the Film & Television Programme Production industry in Germany?
The biggest companies operating in the Film & Television Programme Production industry in Germany are Bavaria Film GmbH, Constantin Film AG and Leonine Holding GmbH
What does the Film & Television Programme Production industry in Germany include?
Entertainment films and series and Advertising films are part of the Film & Television Programme Production industry in Germany.
Which companies have the highest market share in the Film & Television Programme Production industry in Germany?
The company holding the most market share in the Film & Television Programme Production industry in Germany is Bavaria Film GmbH.
How competitive is the Film & Television Programme Production industry in Germany?
The level of competition is high and increasing in the Film & Television Programme Production industry in Germany.
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