Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has declined at a CAGR of 0.6 % over the past five years, to reach an estimated €20.5bn in 2025.
Trends and Insights
The decline in the number of shareholders in Germany poses challenges for financial advisors
- In 2024, there were once again fewer shareholders in Germany. According to the Deutsches Aktieninstitut (DAI), 12.1 million people held shares, equity funds or ETFs in 2024, which corresponds to 17.2% of the population aged 14 and over. Although the number of shareholders was still above the 12 million mark, it was significantly below the record high of 12.9 million in 2022. The main reasons for the decline are the uncertain economic situation, higher interest rates for savings deposits and a high level of risk aversion. According to a survey conducted by market research company Kantar on behalf of the Association of German Banks (BdB), only 19% of Germans were prepared to take on more risk, compared to 33% in the previous year.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
In view of the planned billions in government investment, financial advisors are focussing on areas with high growth potential
- The German government is planning an extensive investment package of 500 billion euros, which is specifically targeted at the areas of infrastructure, defence, energy and digitalisation. In addition, the announced special fund for defence and potentially unlimited defence spending will make considerable state funds available. These measures are leading to strong price fluctuations in German and European equities in sectors such as defence (such as Rheinmetall, Hensoldt), construction (such as Hochtief, Heidelberg Materials) and renewable energies (for example Siemens Energy). At the same time, related ETFs such as the VanEck Defense ETF are recording significant inflows in some cases.
Biggest companies in the Financial Advisers in Germany
There are no companies that hold a large enough market share in the Financial Advisers in Germany industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Investment advice, Mortgage counselling and brokerage and Processing and settlement of financial transactions including credit card transactions. Investment advice is the largest segment of the Financial Advisers in Germany.
Trends and Insights
The investment advisory segment comprises various activities to protect customer assets
- Investment advice includes professional recommendations and advice on investment strategies, financial products and portfolio management.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The companies in this sector deal with the processing and settlement of financial transactions, including credit card transactions. Their portfolio also includes the areas of investment advice and mortgage advice and brokerage. The range of services offered by companies in this sector is supplemented by fiduciary custody of securities, which is provided either for a fee or on the basis of a contract.
What's included in this industry?
Products and services covered in the Financial Advisers industry in Germany include Processing and settlement of financial transactions including credit card transactions, Investment advice, Mortgage counselling and brokerage and Fiduciary custody of securities for a fee or on a contractual basis.Companies
Companies covered in the Financial Advisers industry in Germany include .Purchase this report to view all major companies in this industry.
Related Terms
Related terms covered in the Financial Advisers industry in Germany include fiduciary custody of securities, up-selling, neobanks and fintechs.Industry Code
WZ 66.19.0 - Financial Advisers in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The decline in the number of shareholders in Germany is making it more difficult for financial advisors to convince customers of higher-risk and potentially higher-yield inves...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Factors that influence volatility in the industry
- Key success factors for businesses to overcome volatility
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Investment advice protects and increases clients' assets. The industry players' financial experts analyse clients' financial situation and goals to recommend individual inves...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
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In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The large providers in the industry are often subsidiaries of banks and insurance companies that offer their customers financial advisory services as an additional service. I...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Financial advisors are subject to strict regulations in Germany. In particular, industry players must comply with the German Banking Act (KWG), the German Securities Trading ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Fintechs are putting pressure on traditional financial advisors. To remain competitive, industry players have to lower their prices, which reduces their profit margins.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
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What is the market size of the Financial Advisers industry in Germany in 2025?
The market size of the Financial Advisers industry in Germany is €20.5bn in 2025.
How many businesses are there in the Financial Advisers industry in Germany in 2025?
There are 9,782 businesses in the Financial Advisers industry in Germany, which has grown at a CAGR of 0.6 % between 2020 and 2025.
Has the Financial Advisers industry in Germany grown or declined over the past 5 years?
The market size of the Financial Advisers industry in Germany has been declining at a CAGR of 0.6 % between 2020 and 2025.
What is the forecast growth of the Financial Advisers industry in Germany over the next 5 years?
Over the next five years, the Financial Advisers industry in Germany is expected to grow.
What does the Financial Advisers industry in Germany include?
Processing and settlement of financial transactions including credit card transactions and Investment advice are part of the Financial Advisers industry in Germany.
How competitive is the Financial Advisers industry in Germany?
The level of competition is moderate and steady in the Financial Advisers industry in Germany.
Related Industries
Widen your competitive advantage with related industries
Competitors
View all industries in Germany
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
