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Hairdressing & Beauty Treatment in Germany Industry Data and Analysis
In the hairdressing and beauty salon sector, the majority of sales are generated by hairdressing services. However, the number of beauty salons offering services such as skin treatments, nail care and hair removal has increased significantly in recent years. Two of the most important factors behind this development have been the rise in net household income and the growing importance of personal image and therefore appearance, partly due to the increasing use of social media. Due to the coronavirus pandemic, all hairdressing and beauty salons had to remain closed for several weeks and even after reopening, facial services such as beard and facial care were temporarily prohibited. This led to a significant slump in sales in 2020 and a subsequent recovery phase with significant sales growth. From 2023, however, the sharp rise in consumer prices had a negative impact on consumers' willingness to spend and thus also on the sales performance of hairdressing and beauty salons. Between 2020 and 2025, industry sales nevertheless grew by an average of 2.2% per year. The profit margin has also recovered from the pandemic-related slump in recent years and levelled off at pre-crisis levels. For 2025, IBISWorld expects the industry's turnover to grow by 0.4% to €9.5 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Hairdressing & Beauty Treatment industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
About this industry
What's this industry report about?
The Hairdressing & Beauty Treatment industry in Germany operates under the WZ industry code S96.02DE. This sector includes the provision of hairdressing and beauty services. Hairdressing salons provide services such as washing, cutting, laying, colouring, waving and straightening hair as well as shaving and beard care. The services offered by beauty salons range from manicures and pedicures to facial massages, make-up application and permanent make-up. Related terms covered in the Hairdressing & Beauty Treatment industry in Germany include franchise, permanent make-up and permanent hair removal.
What's included in this industry?
Products and services covered in Hairdressing & Beauty Treatment industry in Germany include Hair washing, cutting and blow-drying, Hair colouring and Product sales.
What companies are included in this industry?
Companies covered in the Hairdressing & Beauty Treatment industry in Germany include Klier Hair Group GmbH, RYF Coiffeur GmbH and Friseur Klinck GmbH.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Hairdressing & Beauty Treatment industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Hairdressing & Beauty Treatment industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Hairdressing & Beauty Treatment industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Hairdressing & Beauty Treatment industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Hairdressing & Beauty Treatment industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Hairdressing & Beauty Treatment industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Hairdressing & Beauty Treatment industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Hairdressing & Beauty Treatment industry in Germany.
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Frequently Asked Questions
What is the market size of the Hairdressing & Beauty Treatment industry in Germany in 2026?
The market size of the Hairdressing & Beauty Treatment industry in Germany is €9.5bn in 2026.
How many businesses are there in the Hairdressing & Beauty Treatment industry in Germany in 2025?
There are 79,855 businesses in the Hairdressing & Beauty Treatment industry in Germany, which has grown at a CAGR of 1.0 % between 2020 and 2025.
How may import tariffs affect the Hairdressing & Beauty Treatment industry in Germany?
The Hairdressing & Beauty Treatment industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Hairdressing & Beauty Treatment industry in Germany?
The Hairdressing & Beauty Treatment industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Hairdressing & Beauty Treatment industry in Germany grown or declined over the past 5 years?
The market size of the Hairdressing & Beauty Treatment industry in Germany has been growing at a CAGR of 2.2 % between 2020 and 2025.
What is the forecast growth of the Hairdressing & Beauty Treatment industry in Germany over the next 5 years?
Over the next five years, the Hairdressing & Beauty Treatment industry in Germany is expected to grow.
What are the biggest companies in the Hairdressing & Beauty Treatment industry in Germany?
The biggest companies operating in the Hairdressing & Beauty Treatment industry in Germany are Klier Hair Group GmbH, RYF Coiffeur GmbH and Friseur Klinck GmbH
What does the Hairdressing & Beauty Treatment industry in Germany include?
Wash, cut, colour and blow-dry your hair and Shaving and beard care are part of the Hairdressing & Beauty Treatment industry in Germany.
Which companies have the highest market share in the Hairdressing & Beauty Treatment industry in Germany?
The company holding the most market share in the Hairdressing & Beauty Treatment industry in Germany is Klier Hair Group GmbH.
How competitive is the Hairdressing & Beauty Treatment industry in Germany?
The level of competition is high and increasing in the Hairdressing & Beauty Treatment industry in Germany.
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