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Holiday Accommodation in Germany Industry Data and Analysis
In 2020 and 2021, the coronavirus pandemic brought tourism to a standstill, which was reflected in a slump in sales in the holiday accommodation sector. As a result of the subsequent recovery, industry revenue increased significantly in the period from 2020 to 2025, with an average growth rate of 8.4% per year. The profit margin has also been subject to some fluctuations in recent years due to the impact of the pandemic and cost increases, but is expected to be roughly on a par with 2020 in the current year. High consumer prices have recently slowed the industry's growth somewhat, meaning that turnover is only expected to increase by 0.2% to €4 billion in the current year.
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What's included in this industry analysis
IBISWorld's research coverage on the Holiday Accommodation industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Holiday Accommodation industry in Germany operates under the WZ industry code I55.20DE. This sector includes the short-term accommodation of guests in recreation and holiday homes, holiday centres, youth hostels and lodges as well as in holiday homes and holiday flats. The sector does not include short-term accommodation with daily cleaning and bed-making or the provision of holiday homes and flats for longer-term use. Related terms covered in the Holiday Accommodation industry in Germany include airbnb, hostel and domestic tourism.
What's included in this industry?
Products and services covered in Holiday Accommodation industry in Germany include Holiday homes and holiday flats, Youth hostels and huts and Holiday centres.
What companies are included in this industry?
Companies covered in the Holiday Accommodation industry in Germany include Landal GreenParks GmbH, Schloss Dankern GmbH and Jugendherberge München Park.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Holiday Accommodation industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Holiday Accommodation industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Holiday Accommodation industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Holiday Accommodation industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Holiday Accommodation industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Holiday Accommodation industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Holiday Accommodation industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Holiday Accommodation industry in Germany.
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Frequently Asked Questions
What is the market size of the Holiday Accommodation industry in Germany in 2026?
The market size of the Holiday Accommodation industry in Germany is €4.0bn in 2026.
How many businesses are there in the Holiday Accommodation industry in Germany in 2025?
There are 15,292 businesses in the Holiday Accommodation industry in Germany, which has grown at a CAGR of 6.6 % between 2020 and 2025.
How may import tariffs affect the Holiday Accommodation industry in Germany?
The Holiday Accommodation industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Holiday Accommodation industry in Germany?
The Holiday Accommodation industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Holiday Accommodation industry in Germany grown or declined over the past 5 years?
The market size of the Holiday Accommodation industry in Germany has been growing at a CAGR of 8.4 % between 2020 and 2025.
What is the forecast growth of the Holiday Accommodation industry in Germany over the next 5 years?
Over the next five years, the Holiday Accommodation industry in Germany is expected to grow.
What are the biggest companies in the Holiday Accommodation industry in Germany?
The biggest companies operating in the Holiday Accommodation industry in Germany are Landal GreenParks GmbH, Schloss Dankern GmbH and Jugendherberge München Park
What does the Holiday Accommodation industry in Germany include?
Holiday homes and holiday flats and Youth hostels and huts are part of the Holiday Accommodation industry in Germany.
Which companies have the highest market share in the Holiday Accommodation industry in Germany?
The company holding the most market share in the Holiday Accommodation industry in Germany is Landal GreenParks GmbH.
How competitive is the Holiday Accommodation industry in Germany?
The level of competition is high and increasing in the Holiday Accommodation industry in Germany.
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