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Meat & Meat Product Retailers in Germany Industry Data and Analysis
In the meat and meat products retail sector, industry players are exposed to constant market change. Both the nutritional and purchasing behaviour of consumers are having an impact on the sector and increasing external competition with supermarkets and discounters. In addition, there is increasing branchisation and consolidation within the sector. Sales grew by an average of 7.8% per year between 2020 and 2025. Industry sales are expected to increase by 5.4% to 3.6 billion euros in the current year. Meat consumption in Germany is on a long-term downward trend, with consumers having reduced their consumption of pork in particular. Increased nutritional and health awareness has led to an increasing number of flexitarians, a type of consumer who predominantly eats a vegetarian diet. At the same time, poultry meat consumption has risen, as poultry meat, which is lower in fat and easier to digest, is enjoying growing demand and has been able to limit major sales losses. Stable demand for meat and meat products from organic livestock farming has also had a positive impact on the sector. As net household incomes rise, household spending on meat and meat products is also increasing, and consumers are willing to pay higher prices for high-quality products to a certain extent.The meat and meat products retail sector is facing major changes as demand for vegetarian and vegan meat substitutes continues to grow, with growth slowing but still having a lasting impact on consumer behaviour. This trend is increasing the pressure on traditional specialist retailers, who are focusing more on quality, transparency, advice and new specialities and are increasingly including vegetarian or vegan products in order to remain competitive. The rising number of single-person households is also having an impact on demand, as convenience and ready-to-eat products are gaining in popularity, meaning that supermarkets and discounters are expanding their market share and specialist retailers are responding with smaller packaging, ready-to-eat offers and delivery services. In addition, growing health awareness combined with higher incomes is causing a shift in demand, for example towards poultry and premium products, while meat consumption is falling overall.
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What's included in this industry analysis
IBISWorld's research coverage on the Meat & Meat Product Retailers industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
About this industry
What's this industry report about?
The Meat & Meat Product Retailers industry in Germany operates under the WZ industry code G47.22DE. In the retail trade of meat and meat products, specialist retailers sell dried, salted or smoked meat and meat products such as sausages, pâtés, salami, cooked ham and tinned meat to private and commercial customers. This does not include the production of meat and meat products and the sale of goods in supermarkets and discount stores. Related terms covered in the Meat & Meat Product Retailers industry in Germany include innovation, radio frequency identification (rfid) and flexitarian.
What's included in this industry?
Products and services covered in Meat & Meat Product Retailers industry in Germany include Pork, Beef and Boiled sausage.
What companies are included in this industry?
Companies covered in the Meat & Meat Product Retailers industry in Germany include Vinzenzmurr Vertriebs GmbH, Kunzler Fleischwaren GmbH & Co. KG and Hans Schröder GmbH.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Meat & Meat Product Retailers industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Meat & Meat Product Retailers industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Meat & Meat Product Retailers industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Meat & Meat Product Retailers industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Meat & Meat Product Retailers industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Meat & Meat Product Retailers industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Meat & Meat Product Retailers industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Meat & Meat Product Retailers industry in Germany.
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Frequently Asked Questions
What is the market size of the Meat & Meat Product Retailers industry in Germany in 2026?
The market size of the Meat & Meat Product Retailers industry in Germany is €3.6bn in 2026.
How many businesses are there in the Meat & Meat Product Retailers industry in Germany in 2025?
There are 3,492 businesses in the Meat & Meat Product Retailers industry in Germany, which has grown at a CAGR of 4.2 % between 2020 and 2025.
How may import tariffs affect the Meat & Meat Product Retailers industry in Germany?
The Meat & Meat Product Retailers industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Meat & Meat Product Retailers industry in Germany?
The Meat & Meat Product Retailers industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Meat & Meat Product Retailers industry in Germany grown or declined over the past 5 years?
The market size of the Meat & Meat Product Retailers industry in Germany has been growing at a CAGR of 7.8 % between 2020 and 2025.
What is the forecast growth of the Meat & Meat Product Retailers industry in Germany over the next 5 years?
Over the next five years, the Meat & Meat Product Retailers industry in Germany is expected to decline.
What are the biggest companies in the Meat & Meat Product Retailers industry in Germany?
The biggest companies operating in the Meat & Meat Product Retailers industry in Germany are Vinzenzmurr Vertriebs GmbH, Kunzler Fleischwaren GmbH & Co. KG and Hans Schröder GmbH
What does the Meat & Meat Product Retailers industry in Germany include?
Pork and Beef are part of the Meat & Meat Product Retailers industry in Germany.
Which companies have the highest market share in the Meat & Meat Product Retailers industry in Germany?
The company holding the most market share in the Meat & Meat Product Retailers industry in Germany is Vinzenzmurr Vertriebs GmbH.
How competitive is the Meat & Meat Product Retailers industry in Germany?
The level of competition is high and increasing in the Meat & Meat Product Retailers industry in Germany.
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