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Motor Vehicle Painting in Germany Industry Data and Analysis
In recent years, the German automotive painting industry has been characterised by stable demand, which is primarily due to the high number of road accidents. Accident damage to the paintwork and bodywork ensured reliable capacity utilisation at workshops, regardless of economic fluctuations. Close co-operation with insurance companies and car dealerships also contributed to a high order backlog. In addition, the steadily increasing average age of the vehicle fleet meant that older vehicles required more maintenance, value retention and repairs, particularly for minor paint damage and weather-related defects. Turnover in the automotive paint shop sector has risen by an average of 3.4% per year since 2020 to 3.7 billion euros. In 2025, industry turnover is expected to grow by 2%. The industry is currently experiencing an increase in demand, as both the number of vehicles on the road and their average age in Germany are reaching new highs. The increasing volume of repairs and the value retention effect are opening up additional market potential, particularly in the area of customisation using airbrush technology, wrapping and vehicle lettering. Many companies are investing heavily in modern painting technologies, efficient smart repair processes and digital services in order to optimise their processes and further improve quality. Automated processes, energy-efficient paint booths and innovative colour measurement systems noticeably improve process quality. Modern automation and painting technologies enable automotive paint shops to achieve particularly high profit margins compared to other trades, as they increase efficiency, quality and sustainability and thus open up new investment and growth opportunities.In the next five years, turnover in the automotive paint shop industry is expected to grow by an average of 1.8% per year and reach a value of 4.1 billion euros in 2030. The automotive paint industry in Germany is facing fundamental changes. Increasingly stringent environmental regulations and growing environmental awareness among customers are encouraging the switch to environmentally friendly, water-based paints, which requires investment in modern technologies and higher employee qualifications. The industry-wide shortage of skilled labour makes targeted recruitment, further training and attractive working conditions essential. Despite consolidation, the industry remains highly fragmented, meaning that smaller, specialised companies with niche offerings such as special-effect paintwork, vehicle lettering or services for classic car and tuning customers will continue to have attractive growth opportunities. Innovation and environmental expertise are therefore key success factors for the future of the industry.
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What's included in this industry analysis
IBISWorld's research coverage on the Motor Vehicle Painting industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Motor Vehicle Painting industry in Germany operates under the WZ industry code SP45.04DE. The automotive paint shop industry includes services that focus on the spraying, painting and labelling of motor vehicles, with these activities taking place outside of the original manufacturing process. This industry includes techniques such as airbrushing, vehicle lettering with paint or film and computer lettering, in which individual or commercial design requests are implemented. Related terms covered in the Motor Vehicle Painting industry in Germany include precision spray gun, airbrushing, voc (volatile organic compounds), water-based varnishes and hydrophobic coatings.
What's included in this industry?
Products and services covered in Motor Vehicle Painting industry in Germany include Spraying and painting of motor vehicles, Labelling of vehicles and Airbrush.
What companies are included in this industry?
The Motor Vehicle Painting industry in Germany is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Motor Vehicle Painting industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Motor Vehicle Painting industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Motor Vehicle Painting industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Motor Vehicle Painting industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Motor Vehicle Painting industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Motor Vehicle Painting industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Motor Vehicle Painting industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Motor Vehicle Painting industry in Germany.
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Frequently Asked Questions
What is the market size of the Motor Vehicle Painting industry in Germany in 2026?
The market size of the Motor Vehicle Painting industry in Germany is €3.7bn in 2026.
How many businesses are there in the Motor Vehicle Painting industry in Germany in 2025?
There are 4,042 businesses in the Motor Vehicle Painting industry in Germany, which has declined at a CAGR of 0.6 % between 2020 and 2025.
Has the Motor Vehicle Painting industry in Germany grown or declined over the past 5 years?
The market size of the Motor Vehicle Painting industry in Germany has been growing at a CAGR of 3.4 % between 2020 and 2025.
What is the forecast growth of the Motor Vehicle Painting industry in Germany over the next 5 years?
Over the next five years, the Motor Vehicle Painting industry in Germany is expected to grow.
What does the Motor Vehicle Painting industry in Germany include?
Spraying and painting of motor vehicles, not as part of the manufacturing process and Airbrush are part of the Motor Vehicle Painting industry in Germany.
How competitive is the Motor Vehicle Painting industry in Germany?
The level of competition is moderate and increasing in the Motor Vehicle Painting industry in Germany.
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