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Newsagents & Stationary Stores in Germany Industry Data and Analysis
Over the past five years, the German magazine and stationery retail sector has been characterised by a persistently negative industry trend. Advancing digitalisation and changes in media usage behaviour have led to a significant decline in demand for print products. In particular, sales of newspapers and magazines in bricks-and-mortar stores have fallen continuously, which is reflected in the average annual decline in sales of 3.8%. In 2025, industry sales are expected to fall to 2.6 billion euros, which corresponds to a further decline of 2%. The traditional strategy of focussing on the sale of press products and stationery is no longer sufficient for many independent specialist retailers to survive in the market environment. Many retailers are responding to the decline in print sales with a targeted expansion of their product range. In addition to drinks, tobacco products and electronic items, various services such as lottery centres, post and parcel services have now also become established.
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What's included in this industry analysis
IBISWorld's research coverage on the Newsagents & Stationary Stores industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.
About this industry
What's this industry report about?
The Newsagents & Stationary Stores industry in Germany operates under the WZ industry code G47.62DE. Magazines and newspapers are sold in this retail sector. On the other hand, school and office supplies such as pens, ballpoint pens, pencils and coloured pencils, paper and other office supplies are sold. Related terms covered in the Newsagents & Stationary Stores industry in Germany include point-of-service (pos) system, aboquote, listing, press grosso, right of disposition and right of remission.
What's included in this industry?
Products and services covered in Newsagents & Stationary Stores industry in Germany include Stationery, Magazines and newspapers and Other products and services.
What companies are included in this industry?
Companies covered in the Newsagents & Stationary Stores industry in Germany include McPaper AG, Pfennigpfeiffer Handelsgesellschaft mbH and Lagardère Travel Retail Deutschland GmbH.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Newsagents & Stationary Stores industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Newsagents & Stationary Stores industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Newsagents & Stationary Stores industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Newsagents & Stationary Stores industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Newsagents & Stationary Stores industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Newsagents & Stationary Stores industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Newsagents & Stationary Stores industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Newsagents & Stationary Stores industry in Germany.
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Frequently Asked Questions
What is the market size of the Newsagents & Stationary Stores industry in Germany in 2026?
The market size of the Newsagents & Stationary Stores industry in Germany is €2.6bn in 2026.
How many businesses are there in the Newsagents & Stationary Stores industry in Germany in 2025?
There are 5,569 businesses in the Newsagents & Stationary Stores industry in Germany, which has declined at a CAGR of 0.7 % between 2020 and 2025.
How may import tariffs affect the Newsagents & Stationary Stores industry in Germany?
The Newsagents & Stationary Stores industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Newsagents & Stationary Stores industry in Germany?
The Newsagents & Stationary Stores industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Newsagents & Stationary Stores industry in Germany grown or declined over the past 5 years?
The market size of the Newsagents & Stationary Stores industry in Germany has been declining at a CAGR of 3.8 % between 2020 and 2025.
What is the forecast growth of the Newsagents & Stationary Stores industry in Germany over the next 5 years?
Over the next five years, the Newsagents & Stationary Stores industry in Germany is expected to decline.
What are the biggest companies in the Newsagents & Stationary Stores industry in Germany?
The biggest companies operating in the Newsagents & Stationary Stores industry in Germany are McPaper AG, Pfennigpfeiffer Handelsgesellschaft mbH and Lagardère Travel Retail Deutschland GmbH
What does the Newsagents & Stationary Stores industry in Germany include?
Stationery and Magazines and newspapers are part of the Newsagents & Stationary Stores industry in Germany.
Which companies have the highest market share in the Newsagents & Stationary Stores industry in Germany?
The company holding the most market share in the Newsagents & Stationary Stores industry in Germany is McPaper AG.
How competitive is the Newsagents & Stationary Stores industry in Germany?
The level of competition is moderate and increasing in the Newsagents & Stationary Stores industry in Germany.
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