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Perfume & Cosmetics Wholesaling in Germany Industry Data and Analysis
The wholesale of cosmetics and personal care products has developed positively over the last five years, with industry sales growing at an average rate of 1.8% per year between 2021 and 2025. By controlling stages of the value chain, vertically integrated groups were able to realise considerable cost advantages and strengthen their market power. Specialised wholesalers faced increasing price pressure from integrated groups, which continuously expanded their market position through strategic acquisitions. At the same time, the digitalisation of procurement processes drove this development forward. Commercial customers increasingly favoured online orders and wholesalers invested in integrated e-commerce solutions.
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What's included in this industry analysis
IBISWorld's research coverage on the Perfume & Cosmetics Wholesaling industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Perfume & Cosmetics Wholesaling industry in Germany operates under the WZ industry code G46.45DE. This sector comprises the wholesale of cosmetic products and personal care products. These product categories include, for example, make-up products, oral and hair care products, perfumes, deodorants and hygiene products such as condoms and sanitary towels. Many major manufacturers of well-known cosmetics brands are also active in this sector, distributing their products to various retailers via distribution networks. Related terms covered in the Perfume & Cosmetics Wholesaling industry in Germany include anti-ageing product, anti-blemish product, dermocosmetics, internet pure player, social audit and verticalisation.
What's included in this industry?
Products and services covered in Perfume & Cosmetics Wholesaling industry in Germany include Hair care products, Skin and facial care products and Perfumes and fragrances.
What companies are included in this industry?
Companies covered in the Perfume & Cosmetics Wholesaling industry in Germany include L’Oréal S. A., Beiersdorf AG and CP GABA GmbH.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Perfume & Cosmetics Wholesaling industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Perfume & Cosmetics Wholesaling industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Perfume & Cosmetics Wholesaling industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Perfume & Cosmetics Wholesaling industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Perfume & Cosmetics Wholesaling industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Perfume & Cosmetics Wholesaling industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Perfume & Cosmetics Wholesaling industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Perfume & Cosmetics Wholesaling industry in Germany.
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Frequently Asked Questions
What is the market size of the Perfume & Cosmetics Wholesaling industry in Germany in 2026?
The market size of the Perfume & Cosmetics Wholesaling industry in Germany is €15.6bn in 2026.
How many businesses are there in the Perfume & Cosmetics Wholesaling industry in Germany in 2026?
There are 1,365 businesses in the Perfume & Cosmetics Wholesaling industry in Germany, which has grown at a CAGR of 1.1 % between 2021 and 2026.
How may import tariffs affect the Perfume & Cosmetics Wholesaling industry in Germany?
The Perfume & Cosmetics Wholesaling industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Perfume & Cosmetics Wholesaling industry in Germany?
The Perfume & Cosmetics Wholesaling industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Perfume & Cosmetics Wholesaling industry in Germany grown or declined over the past 5 years?
The market size of the Perfume & Cosmetics Wholesaling industry in Germany has been growing at a CAGR of 1.8 % between 2021 and 2026.
What is the forecast growth of the Perfume & Cosmetics Wholesaling industry in Germany over the next 5 years?
Over the next five years, the Perfume & Cosmetics Wholesaling industry in Germany is expected to grow.
What are the biggest companies in the Perfume & Cosmetics Wholesaling industry in Germany?
The biggest companies operating in the Perfume & Cosmetics Wholesaling industry in Germany are L’Oréal S. A., Beiersdorf AG and CP GABA GmbH
What does the Perfume & Cosmetics Wholesaling industry in Germany include?
Hair care products and Skin and facial care products are part of the Perfume & Cosmetics Wholesaling industry in Germany.
Which companies have the highest market share in the Perfume & Cosmetics Wholesaling industry in Germany?
The company holding the most market share in the Perfume & Cosmetics Wholesaling industry in Germany is L’Oréal S. A..
How competitive is the Perfume & Cosmetics Wholesaling industry in Germany?
The level of competition is high and increasing in the Perfume & Cosmetics Wholesaling industry in Germany.
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