IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Photographic Activities in Germany Industry Data and Analysis
Since 2020, industry sales have risen by an average of 2.2% per year. Following the pandemic-related decline in demand in 2020, the industry recorded a significant increase in turnover in 2021 and 2022. In 2023, however, photo service providers suffered a 15% decline in sales due to economic uncertainties, declining special effects and growing competition. The increasing spread of AI tools on mobile phones means that photos can now be edited quickly and automatically, which is particularly relevant for portrait and family photography. At the same time, the demand for advertising photography has increased, as more and more online shops and other websites are being operated on which companies present their products. Profit margins are largely determined by the types of customers and services. For example, the margins for portrait and family photography for private customers are significantly lower than for event photography, such as weddings or company celebrations.
Access this data your way
The Photographic Activities in Germany Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Photographic Activities industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.
About this industry
What's this industry report about?
The Photographic Activities industry in Germany operates under the WZ industry code M74.20DE. Branch participants provide photographic services for private individuals and commercial users. In addition to taking photos, this also includes the processing of analogue photographic films. The production of films, the processing of these for the film industry and television broadcasters as well as the operation of photo booths, on the other hand, are not part of the industry's activities. Related terms covered in the Photographic Activities industry in Germany include follower, photofinishing, static, negative, image resolution and stock photo.
What's included in this industry?
Products and services covered in Photographic Activities industry in Germany include Portrait photography, Image processing and development and Advertising photography.
What companies are included in this industry?
Companies covered in the Photographic Activities industry in Germany include Cewe Stiftung & Co. KGaA, Orwo Net AG and Allcop Farbbild-Service GmbH & Co. KG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Photographic Activities industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Photographic Activities industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Photographic Activities industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Photographic Activities industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Photographic Activities industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Photographic Activities industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Photographic Activities industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Photographic Activities industry in Germany.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Photographic Activities industry in Germany in 2026?
The market size of the Photographic Activities industry in Germany is €2.5bn in 2026.
How many businesses are there in the Photographic Activities industry in Germany in 2025?
There are 13,719 businesses in the Photographic Activities industry in Germany, which has grown at a CAGR of 4.7 % between 2020 and 2025.
How may import tariffs affect the Photographic Activities industry in Germany?
The Photographic Activities industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Photographic Activities industry in Germany?
The Photographic Activities industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Photographic Activities industry in Germany grown or declined over the past 5 years?
The market size of the Photographic Activities industry in Germany has been growing at a CAGR of 2.2 % between 2020 and 2025.
What is the forecast growth of the Photographic Activities industry in Germany over the next 5 years?
Over the next five years, the Photographic Activities industry in Germany is expected to grow.
What are the biggest companies in the Photographic Activities industry in Germany?
The biggest companies operating in the Photographic Activities industry in Germany are Cewe Stiftung & Co. KGaA, Orwo Net AG and Allcop Farbbild-Service GmbH & Co. KG
What does the Photographic Activities industry in Germany include?
Portrait photography and Image processing and development are part of the Photographic Activities industry in Germany.
Which companies have the highest market share in the Photographic Activities industry in Germany?
The company holding the most market share in the Photographic Activities industry in Germany is Cewe Stiftung & Co. KGaA.
How competitive is the Photographic Activities industry in Germany?
The level of competition is high and increasing in the Photographic Activities industry in Germany.
Cut through the noise with intelligence you can trust
