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Printing in Germany Industry Data and Analysis
The printing industry is characterised by a wide variety of products and a broad customer base, meaning that demand for the services of industry players is not dependent on just one customer group or influencing factor. Nevertheless, advancing digitalisation has led to an average decline in industry revenue of 1.9% per year in the period from 2020 to 2025. The declining demand for print products primarily affects the printing of books and magazines, as their content is increasingly being read online or as e-books. However, despite falling print orders and price increases for input factors such as paper and ink, the share of revenue accounted for by the profit margin has remained relatively stable since 2020. In 2025, turnover in the printing industry is expected to fall by 1.4% to 14 billion euros. One of the reasons for the decline in turnover in the current year is consumers' reluctance to spend money on non-essential products such as magazines. Among other things, this is due to the high level of inflation in recent years and the growing number of free information offerings on the internet.
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What's included in this industry analysis
IBISWorld's research coverage on the Printing industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Printing industry in Germany operates under the WZ industry code C18.12DE. This sector includes the printing of magazines, brochures, cards, advertising materials, chip cards, banknotes, calendars and photos. The products are manufactured using letterpress, offset, gravure, flexographic, screen printing and other printing machines. Companies in this sector print on paper as well as textiles, plastic, glass, metal, wood and ceramics. The publishing of printed products and the printing of newspapers are not part of the industry. Related terms covered in the Printing industry in Germany include offset printing, deep print, screen printing and digital printing.
What's included in this industry?
Products and services covered in Printing industry in Germany include Promotional products, Printed labels and Business stationery.
What companies are included in this industry?
Companies covered in the Printing industry in Germany include Bundesdruckerei Gruppe GmbH, Bertelsmann SE & Co. KGaA and Flyeralarm GmbH.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Printing industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Printing industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Printing industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Printing industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Printing industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Printing industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Printing industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Printing industry in Germany.
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Frequently Asked Questions
What is the market size of the Printing industry in Germany in 2026?
The market size of the Printing industry in Germany is €13.8bn in 2026.
How many businesses are there in the Printing industry in Germany in 2026?
There are 6,310 businesses in the Printing industry in Germany, which has declined at a CAGR of 1.5 % between 2021 and 2026.
How may import tariffs affect the Printing industry in Germany?
The Printing industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Printing industry in Germany?
The Printing industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Printing industry in Germany grown or declined over the past 5 years?
The market size of the Printing industry in Germany has been declining at a CAGR of 3.0 % between 2021 and 2026.
What is the forecast growth of the Printing industry in Germany over the next 5 years?
Over the next five years, the Printing industry in Germany is expected to decline.
What are the biggest companies in the Printing industry in Germany?
The biggest companies operating in the Printing industry in Germany are Bundesdruckerei Gruppe GmbH, Bertelsmann SE & Co. KGaA and Flyeralarm GmbH
What does the Printing industry in Germany include?
Promotional products and Printed labels are part of the Printing industry in Germany.
Which companies have the highest market share in the Printing industry in Germany?
The company holding the most market share in the Printing industry in Germany is Bundesdruckerei Gruppe GmbH.
How competitive is the Printing industry in Germany?
The level of competition is high and increasing in the Printing industry in Germany.
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