Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 1.3 % over the past five years, to reach an estimated €28.0bn in 2025.
Trends and Insights
Rising care costs and scarce capacities are worsening the social situation of senior citizens in need of care in Germany
- Demographic change means that the importance of care for the elderly in Germany is growing continuously. Nevertheless, the financial commitment remains remarkably low in an international comparison. Germany spends just 1.5% of its gross domestic product on long-term care, while countries such as Denmark (2.7%) and the Netherlands (2.6%) invest significantly more. At the same time, increased costs for energy, catering and staff are exacerbating the economic situation of care homes and increasing the burden on residents. Since 2017, the co-payments for care home residents have risen by more than 600 euros, according to an analysis by the AOK health insurance provider.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
The takeover of care homes by financial investors raises questions about quality and financial stability
- The geriatric care sector in Germany is undergoing a fundamental structural change, as more and more foreign and private investors are buying up retirement homes. This development is being driven by stable sales, high demand for care places and secure state subsidies. The above-average returns offered by private facilities in particular make the market attractive to investors. However, private providers are repeatedly criticised for making profits at the expense of residents, particularly by cutting staff costs, which affects the quality of care and the working environment.
Biggest companies in the Retirement Homes in Germany
| Company | Market Share (%)
2025 | Revenue (€m)
2025 |
|---|---|---|
Victor’s Bau + Wert AG | 440.0 | |
Cidron Atrium SE | 384.5 | |
Emeis Deutschland GmbH | 238.9 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Care in retirement homes, Care in residential homes for the disabled and Alternative care models. Care in retirement homes is the largest segment of the Retirement Homes in Germany.
Trends and Insights
Demographic change is increasing the need for care in retirement homes
- In retirement homes, staff are available to help residents with everyday tasks if required. Some facilities also offer therapeutic services such as physiotherapy, occupational therapy or speech therapy. There are also various sports and leisure activities on offer.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The residential care homes for the elderly and disabled sector comprises the accommodation and care of elderly people and people with disabilities who are either unable to care for themselves or do not wish to live alone. In addition, there is the operation of assisted living facilities. The boundaries to the care home sector are fluid in many cases due to the similar range of services on offer.
What's included in this industry?
Products and services covered in the Retirement Homes industry in Germany include Care in retirement homes, Care in residential homes for the disabled and Alternative care models.Companies
Companies covered in the Retirement Homes industry in Germany include Victor’s Bau + Wert AG, Cidron Atrium SE and Emeis Deutschland GmbH.Purchase this report to view all 5 major companies in this industry.
Related Terms
Related terms covered in the Retirement Homes industry in Germany include in need of care, outpatient care services and senior citizens' residential community.Industry Code
WZ 87.30 - Retirement Homes in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The demand for retirement home places is high and rising due to demographic change and the resulting increase in the number of senior citizens.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Alternative care services are particularly popular. Most people also want to live as autonomously as possible in old age, which is why assisted living is particularly popular...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Densely populated regions are popular locations for retirement homes, which is why most facilities in the sector are located in the centre region.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
In many places, demand for retirement home places is outstripping supply. Nevertheless, industry players are competing for wealthy customers.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Many industry players are expanding. Acquisitions, new builds and forays into other foreign markets are the order of the day for retirement homes.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Victor’s Bau + Wert AG's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Cidron Atrium SE's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Emeis Deutschland GmbH's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Victor’s Bau + Wert AG, and factors influencing its performance in the industry
- Description and key data for Cidron Atrium SE, and factors influencing its performance in the industry
- Description and key data for Emeis Deutschland GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Nursing Staff Reinforcement Act is intended to help prevent malpractice in retirement homes. As part of indicator-based quality testing, internal quality testing is suppl...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Retirement homes often generate high returns. In particular for private companies, double-digit returns are not uncommon. Non-profit operators have lower profit margins.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Retirement Homes industry in Germany in 2025?
The market size of the Retirement Homes industry in Germany is €28.0bn in 2025.
How many businesses are there in the Retirement Homes industry in Germany in 2025?
There are 1,773 businesses in the Retirement Homes industry in Germany, which has declined at a CAGR of 0.7 % between 2020 and 2025.
How may import tariffs affect the Retirement Homes industry in Germany?
The Retirement Homes industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Retirement Homes industry in Germany?
The Retirement Homes industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Retirement Homes industry in Germany grown or declined over the past 5 years?
The market size of the Retirement Homes industry in Germany has been growing at a CAGR of 1.3 % between 2020 and 2025.
What is the forecast growth of the Retirement Homes industry in Germany over the next 5 years?
Over the next five years, the Retirement Homes industry in Germany is expected to grow.
What are the biggest companies in the Retirement Homes industry in Germany?
The biggest companies operating in the Retirement Homes industry in Germany are Victor’s Bau + Wert AG, Cidron Atrium SE and Emeis Deutschland GmbH
What does the Retirement Homes industry in Germany include?
Care in retirement homes and Care in residential homes for the disabled are part of the Retirement Homes industry in Germany.
Which companies have the highest market share in the Retirement Homes industry in Germany?
The company holding the most market share in the Retirement Homes industry in Germany is Victor’s Bau + Wert AG.
How competitive is the Retirement Homes industry in Germany?
The level of competition is high and steady in the Retirement Homes industry in Germany.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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