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Saunas, Spas and Solariums in Germany Industry Data and Analysis
While sunbeds still had a broad user base in the 2000s, a significant structural decline set in by 2009 at the latest. This was reinforced by scientific findings on the health risks, in particular the increased risk of skin cancer due to UV radiation. Legal restrictions such as the ban on minors and increased health awareness led to a significant decline in the number of sunbed users. As a result, many specialised operators had to leave the market or reposition themselves. At the same time, the sauna established itself as a health-promoting facility. Scientific studies confirmed the positive effects of regular sauna sessions, which further supported the high visitor numbers and increased the social status of the sauna. Between 2020 and 2025, the industry's turnover increased by an average of 14.2% per year to 2.1 billion euros, which is mainly due to the low turnover in the pandemic year 2020.
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What's included in this industry analysis
IBISWorld's research coverage on the Saunas, Spas and Solariums industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Saunas, Spas and Solariums industry in Germany operates under the WZ industry code SP96.01DE. The industry is dedicated to the operation of Turkish baths, saunas and steam baths, solariums, slimming and massage studios and similar facilities. The aim of these facilities is to offer health and wellness services that contribute to the relaxation, body care, beauty care and general well-being of customers. Related terms covered in the Saunas, Spas and Solariums industry in Germany include cryolipolysis device, ems device, infrarotsauna, hamam and thermal bath.
What's included in this industry?
Products and services covered in Saunas, Spas and Solariums industry in Germany include Non-medical massages, Saunas, steam baths and Turkish baths and Solariums.
What companies are included in this industry?
The Saunas, Spas and Solariums industry in Germany is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Saunas, Spas and Solariums industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Saunas, Spas and Solariums industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Saunas, Spas and Solariums industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Saunas, Spas and Solariums industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Saunas, Spas and Solariums industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Saunas, Spas and Solariums industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Saunas, Spas and Solariums industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Saunas, Spas and Solariums industry in Germany.
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Frequently Asked Questions
What is the market size of the Saunas, Spas and Solariums industry in Germany in 2026?
The market size of the Saunas, Spas and Solariums industry in Germany is €2.1bn in 2026.
How many businesses are there in the Saunas, Spas and Solariums industry in Germany in 2025?
There are 2,450 businesses in the Saunas, Spas and Solariums industry in Germany, which has grown at a CAGR of 2.2 % between 2020 and 2025.
Has the Saunas, Spas and Solariums industry in Germany grown or declined over the past 5 years?
The market size of the Saunas, Spas and Solariums industry in Germany has been growing at a CAGR of 14.2 % between 2020 and 2025.
What is the forecast growth of the Saunas, Spas and Solariums industry in Germany over the next 5 years?
Over the next five years, the Saunas, Spas and Solariums industry in Germany is expected to grow.
What does the Saunas, Spas and Solariums industry in Germany include?
Operation of Turkish baths and Operation of saunas and steam baths are part of the Saunas, Spas and Solariums industry in Germany.
How competitive is the Saunas, Spas and Solariums industry in Germany?
The level of competition is low and steady in the Saunas, Spas and Solariums industry in Germany.
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