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Sporting & Outdoor Equipment Retailers in Germany Industry Data and Analysis
The retail sector for bicycles, sporting and camping goods saw positive growth in 2020 due to the population's growing interest in outdoor sports. In the last five years, however, industry sales have fallen by an average of 1.6% per year. The high demand for bicycles as well as outdoor and camping products had a positive effect at the beginning of the period. Although the outbreak of the coronavirus initially led to the closure of bricks-and-mortar retail outlets, industry players were able to recover quickly thanks to very high demand for industry products. Demand for high-priced products rose until 2023, particularly for bicycles, but then collapsed. In the current year, sales are expected to fall by 3.1% to 15 billion euros.
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What's included in this industry analysis
IBISWorld's research coverage on the Sporting & Outdoor Equipment Retailers industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.
About this industry
What's this industry report about?
The Sporting & Outdoor Equipment Retailers industry in Germany operates under the WZ industry code G47.64DE. The industry comprises companies that sell bicycles, sporting goods and camping equipment to end customers primarily through their shops. This includes companies with online sales channels if these are not the main business operations. Retailers that primarily sell regular clothing but still have sportswear in their product range are not part of the industry. Related terms covered in the Sporting & Outdoor Equipment Retailers industry in Germany include multichannel, omnichannel, point-of-sale (systems) and purchasing association.
What's included in this industry?
Products and services covered in Sporting & Outdoor Equipment Retailers industry in Germany include Bicycles and bicycle accessories, Sports clothing and articles and Large sports equipment.
What companies are included in this industry?
Companies covered in the Sporting & Outdoor Equipment Retailers industry in Germany include IIC-Intersport International Corporation GmbH, Sport 2000-Gruppe and Decathlon Deutschland SE & Co. KG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sporting & Outdoor Equipment Retailers industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Sporting & Outdoor Equipment Retailers industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sporting & Outdoor Equipment Retailers industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sporting & Outdoor Equipment Retailers industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sporting & Outdoor Equipment Retailers industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sporting & Outdoor Equipment Retailers industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sporting & Outdoor Equipment Retailers industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sporting & Outdoor Equipment Retailers industry in Germany.
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Frequently Asked Questions
What is the market size of the Sporting & Outdoor Equipment Retailers industry in Germany in 2026?
The market size of the Sporting & Outdoor Equipment Retailers industry in Germany is €15.0bn in 2026.
How many businesses are there in the Sporting & Outdoor Equipment Retailers industry in Germany in 2025?
There are 10,695 businesses in the Sporting & Outdoor Equipment Retailers industry in Germany, which has declined at a CAGR of 1.6 % between 2020 and 2025.
How may import tariffs affect the Sporting & Outdoor Equipment Retailers industry in Germany?
The Sporting & Outdoor Equipment Retailers industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Sporting & Outdoor Equipment Retailers industry in Germany?
The Sporting & Outdoor Equipment Retailers industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Sporting & Outdoor Equipment Retailers industry in Germany grown or declined over the past 5 years?
The market size of the Sporting & Outdoor Equipment Retailers industry in Germany has been declining at a CAGR of 1.6 % between 2020 and 2025.
What is the forecast growth of the Sporting & Outdoor Equipment Retailers industry in Germany over the next 5 years?
Over the next five years, the Sporting & Outdoor Equipment Retailers industry in Germany is expected to grow.
What are the biggest companies in the Sporting & Outdoor Equipment Retailers industry in Germany?
The biggest companies operating in the Sporting & Outdoor Equipment Retailers industry in Germany are IIC-Intersport International Corporation GmbH, Sport 2000-Gruppe and Decathlon Deutschland SE & Co. KG
What does the Sporting & Outdoor Equipment Retailers industry in Germany include?
Bicycles and bicycle accessories and Sports clothing and articles are part of the Sporting & Outdoor Equipment Retailers industry in Germany.
Which companies have the highest market share in the Sporting & Outdoor Equipment Retailers industry in Germany?
The company holding the most market share in the Sporting & Outdoor Equipment Retailers industry in Germany is IIC-Intersport International Corporation GmbH.
How competitive is the Sporting & Outdoor Equipment Retailers industry in Germany?
The level of competition is high and increasing in the Sporting & Outdoor Equipment Retailers industry in Germany.
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