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Sports and Camping Gear Retailing in Germany Industry Data and Analysis
The growing interest in outdoor activities led to a rapid recovery in demand in the German retail sector for sporting and camping goods following pandemic-related setbacks and closures. Despite this, the sector has recorded slightly negative average growth in a five-year comparison. Reasons for this include a difficult consumer climate and the noticeable price sensitivity of consumers. Major sporting events such as the 2024 European Football Championships in Germany and the Olympic Games in Paris provided a temporary boost to sales, but were only able to overcome the reluctance to buy in the short term. Retailers are increasingly focusing on more individualised product ranges, omnichannel strategies and additional service offerings in order to set themselves apart from the competition and strengthen customer loyalty. Innovative digital and bricks-and-mortar sales models are helping the sector to hold its own even in challenging market conditions. As a result, industry sales have fallen by an average of 0.6% per year over the past five years. In the current year, the retail sector for sports and camping goods is recording slight sales growth. Innovations and personalised products promote customer satisfaction and loyalty. Challenges such as weather dependency and changing consumer behaviour require flexible strategies such as the diversification of sales channels and a focus on online retail and sustainable products. IBISWorld expects the industry's turnover to grow by 1.5% year-on-year to 6.2 billion euros in the current year. In the next five years, industry turnover is expected to increase by an average of 3.3% per year to 7.3 billion euros. The retail sector for sporting and camping goods is experiencing increasing demand for sustainable products. Retailers are expanding their product ranges to include environmentally friendly products such as solar-powered lamps or reusable water filters. This development is motivating retailers to take sustainability criteria into account when selecting suppliers and products. At the same time, competitive pressure is increasing from manufacturers such as Adidas, who are expanding their presence in online and stationary retail, although stationary retail has the advantage of direct customer contact and a personal shopping experience to strengthen customer loyalty. The growing popularity of environmentally friendly products and increasing competition among manufacturers will characterise the retail of sporting and camping goods in the future.
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What's included in this industry analysis
IBISWorld's research coverage on the Sports and Camping Gear Retailing industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
About this industry
What's this industry report about?
The Sports and Camping Gear Retailing industry in Germany operates under the WZ industry code SP47.08DE. The industry comprises companies that sell sporting and camping goods to end customers primarily through their shops. This includes companies with online sales channels, provided these are not the main business. The industry does not include retailers that sell regular clothing as part of their main activity but still carry sportswear in their product range. Related terms covered in the Sports and Camping Gear Retailing industry in Germany include modular equipment systems and wearable technology.
What's included in this industry?
Products and services covered in Sports and Camping Gear Retailing industry in Germany include Sportswear and sporting goods, Sports shoes and Large sports equipment.
What companies are included in this industry?
The Sports and Camping Gear Retailing industry in Germany is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sports and Camping Gear Retailing industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Sports and Camping Gear Retailing industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sports and Camping Gear Retailing industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sports and Camping Gear Retailing industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sports and Camping Gear Retailing industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sports and Camping Gear Retailing industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sports and Camping Gear Retailing industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sports and Camping Gear Retailing industry in Germany.
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Frequently Asked Questions
What is the market size of the Sports and Camping Gear Retailing industry in Germany in 2026?
The market size of the Sports and Camping Gear Retailing industry in Germany is €6.2bn in 2026.
How many businesses are there in the Sports and Camping Gear Retailing industry in Germany in 2025?
There are 6,165 businesses in the Sports and Camping Gear Retailing industry in Germany, which has grown at a CAGR of 3.8 % between 2020 and 2025.
Has the Sports and Camping Gear Retailing industry in Germany grown or declined over the past 5 years?
The market size of the Sports and Camping Gear Retailing industry in Germany has been declining at a CAGR of 0.6 % between 2020 and 2025.
What is the forecast growth of the Sports and Camping Gear Retailing industry in Germany over the next 5 years?
Over the next five years, the Sports and Camping Gear Retailing industry in Germany is expected to grow.
What does the Sports and Camping Gear Retailing industry in Germany include?
Retail sale of sportswear and sporting goods and Retail sale of sports shoes are part of the Sports and Camping Gear Retailing industry in Germany.
How competitive is the Sports and Camping Gear Retailing industry in Germany?
The level of competition is low and steady in the Sports and Camping Gear Retailing industry in Germany.
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