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Streaming Services in Germany Industry Data and Analysis
Over the past five years, streaming services in Germany have been able to capitalise on their particularly attractive price-performance ratio and, supported by technological progress, have recorded rapid revenue growth. The average annual increase in revenue during this period was 11%. In 2020, the industry received a renewed boost to growth from the measures taken to contain the coronavirus pandemic. Many consumers were looking for entertainment in the area of video and music in the face of limited leisure opportunities, but at the same time showed a low willingness to pay due to the recession. Against this backdrop, streaming access became more attractive. Although this trend has slowed since 2022 with the lifting of pandemic-related restrictions, the importance of sports streaming is increasing now that sporting events are permitted again. As a result, industry revenue in 2024 is also likely to increase significantly compared to the previous year, probably by 6.1% to €3.7 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Streaming Services industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Streaming Services industry in Germany operates under the WZ industry code J63.13DE. The industry offers consumers streaming services in the areas of video, music and gaming. Streaming is characterised by the fact that content is not stored locally on the user's hard drive or a data carrier, but is instead stored on a server and accessed via the internet. The offering includes subscriptions, the rental and sale of individual content and ad-financed models. Related terms covered in the Streaming Services industry in Germany include podcast, streaming, video-on-demand (vod), lag, linear television and home entertainment.
What's included in this industry?
Products and services covered in Streaming Services industry in Germany include Films and series, Music, audio books and podcasts and Video games.
What companies are included in this industry?
Companies covered in the Streaming Services industry in Germany include Amazon Digital Germany GmbH, RTL Group S. A. and Joyn GmbH.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Streaming Services industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Streaming Services industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Streaming Services industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Streaming Services industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Streaming Services industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Streaming Services industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Streaming Services industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Streaming Services industry in Germany.
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Frequently Asked Questions
What is the market size of the Streaming Services industry in Germany in 2026?
The market size of the Streaming Services industry in Germany is €4.1bn in 2026.
How many businesses are there in the Streaming Services industry in Germany in 2025?
There are 51 businesses in the Streaming Services industry in Germany, which has grown at a CAGR of 3.5 % between 2020 and 2025.
How may import tariffs affect the Streaming Services industry in Germany?
The Streaming Services industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Streaming Services industry in Germany?
The Streaming Services industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Streaming Services industry in Germany grown or declined over the past 5 years?
The market size of the Streaming Services industry in Germany has been growing at a CAGR of 7.9 % between 2020 and 2025.
What is the forecast growth of the Streaming Services industry in Germany over the next 5 years?
Over the next five years, the Streaming Services industry in Germany is expected to grow.
What are the biggest companies in the Streaming Services industry in Germany?
The biggest companies operating in the Streaming Services industry in Germany are Amazon Digital Germany GmbH, RTL Group S. A. and Joyn GmbH
What does the Streaming Services industry in Germany include?
Films and series and Music, audio books and podcasts are part of the Streaming Services industry in Germany.
Which companies have the highest market share in the Streaming Services industry in Germany?
The company holding the most market share in the Streaming Services industry in Germany is Amazon Digital Germany GmbH.
How competitive is the Streaming Services industry in Germany?
The level of competition is moderate and increasing in the Streaming Services industry in Germany.
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