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Supermarkets in Germany Industry Data and Analysis
The supermarket sector in Germany is highly competitive. The expansion of the product range with supermarkets' own brands in the lower price segment, the growing number of branded products from discounters and the overall broader product range have contributed to the intensification of price and sales competition. As consumers increased their stock purchases at the start of the COVID-19 pandemic, industry sales rose significantly in 2020. With the start of vaccination and the easing of infection control measures, consumer purchasing behaviour has largely returned to normal in 2021, resulting in a decline in sales. Nevertheless, industry sales grew by an average of 0.9% per year in the period from 2020 to 2025. Consumer prices for food have risen significantly since 2022, which has had a positive impact on industry sales. In 2025, industry turnover is expected to increase by 1.1% to 282.5 billion euros.
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What's included in this industry analysis
IBISWorld's research coverage on the Supermarkets industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
About this industry
What's this industry report about?
The Supermarkets industry in Germany operates under the WZ industry code G47.11DE. Supermarkets, discounters and self-service department stores offer a diverse range of goods. The focus of the product range extends from food and beverages to tobacco products. This does not include the sale of beverages for consumption on the spot, the trade in antiques and second-hand goods or the wholesale of fuels. Related terms covered in the Supermarkets industry in Germany include sb-warenhaus, convenience, trading-up, near food and non-food.
What's included in this industry?
Products and services covered in Supermarkets industry in Germany include Fresh products, Packaged goods and Drinks.
What companies are included in this industry?
Companies covered in the Supermarkets industry in Germany include Edeka-Gruppe, Schwarz Beteiligungs-GmbH and Rewe Group.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Supermarkets industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Supermarkets industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Supermarkets industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Supermarkets industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Supermarkets industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Supermarkets industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Supermarkets industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Supermarkets industry in Germany.
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Frequently Asked Questions
What is the market size of the Supermarkets industry in Germany in 2026?
The market size of the Supermarkets industry in Germany is €282.5bn in 2026.
How many businesses are there in the Supermarkets industry in Germany in 2025?
There are 25,125 businesses in the Supermarkets industry in Germany, which has grown at a CAGR of 1.5 % between 2020 and 2025.
How may import tariffs affect the Supermarkets industry in Germany?
The Supermarkets industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Supermarkets industry in Germany?
The Supermarkets industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Supermarkets industry in Germany grown or declined over the past 5 years?
The market size of the Supermarkets industry in Germany has been growing at a CAGR of 0.9 % between 2020 and 2025.
What is the forecast growth of the Supermarkets industry in Germany over the next 5 years?
Over the next five years, the Supermarkets industry in Germany is expected to grow.
What are the biggest companies in the Supermarkets industry in Germany?
The biggest companies operating in the Supermarkets industry in Germany are Edeka-Gruppe, Schwarz Beteiligungs-GmbH and Rewe Group
What does the Supermarkets industry in Germany include?
Fresh products and Packaged goods are part of the Supermarkets industry in Germany.
Which companies have the highest market share in the Supermarkets industry in Germany?
The company holding the most market share in the Supermarkets industry in Germany is Edeka-Gruppe.
How competitive is the Supermarkets industry in Germany?
The level of competition is high and increasing in the Supermarkets industry in Germany.
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