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Television Programming & Broadcasting in Germany Industry Data and Analysis
In the years from 2021 to 2026, industry turnover fell by an average of 4% per year. There was a significant decline in revenue in 2022 in particular. This is due to the decline in advertising revenue in linear television. Due to the war in Ukraine, many companies were confronted with a sharp rise in running costs. As a result of these unexpectedly high expenses, they cut their advertising budgets. At the same time, the use of news formats increased noticeably in the same year, as the demand for information about the war was very high. With the subsequent recovery of the industry, which was mainly due to the renewed increase in demand for television content and the growth in proprietary streaming services, industry revenue rose again in 2023.
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What's included in this industry analysis
IBISWorld's research coverage on the Television Programming & Broadcasting industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Television Programming & Broadcasting industry in Germany operates under the WZ industry code J60.20DE. The television broadcasting industry comprises the compilation and broadcasting of TV programmes, but not the production of films and series. Germany has a dual broadcasting system. A distinction is made between public and private television broadcasters. Related terms covered in the Television Programming & Broadcasting industry in Germany include public service broadcasters, private television broadcasters, streaming, smart tv, social-tv, scripted-reality-tv, narrative reality-tv, performative reality-tv, video-on-demand and pay-tv.
What's included in this industry?
Products and services covered in Television Programming & Broadcasting industry in Germany include Full programme, Entertainment programme and Teleshopping.
What companies are included in this industry?
Companies covered in the Television Programming & Broadcasting industry in Germany include RTL Group S. A., ProSiebenSat.1 Media SE and Sky Deutschland Fernsehen GmbH & Co. KG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Television Programming & Broadcasting industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Television Programming & Broadcasting industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Television Programming & Broadcasting industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Television Programming & Broadcasting industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Television Programming & Broadcasting industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Television Programming & Broadcasting industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Television Programming & Broadcasting industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Television Programming & Broadcasting industry in Germany.
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Frequently Asked Questions
What is the market size of the Television Programming & Broadcasting industry in Germany in 2026?
The market size of the Television Programming & Broadcasting industry in Germany is €9.3bn in 2026.
How many businesses are there in the Television Programming & Broadcasting industry in Germany in 2026?
There are 125 businesses in the Television Programming & Broadcasting industry in Germany, which has declined at a CAGR of 1.1 % between 2021 and 2026.
How may import tariffs affect the Television Programming & Broadcasting industry in Germany?
The Television Programming & Broadcasting industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Television Programming & Broadcasting industry in Germany?
The Television Programming & Broadcasting industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Television Programming & Broadcasting industry in Germany grown or declined over the past 5 years?
The market size of the Television Programming & Broadcasting industry in Germany has been declining at a CAGR of 4.0 % between 2021 and 2026.
What is the forecast growth of the Television Programming & Broadcasting industry in Germany over the next 5 years?
Over the next five years, the Television Programming & Broadcasting industry in Germany is expected to decline.
What are the biggest companies in the Television Programming & Broadcasting industry in Germany?
The biggest companies operating in the Television Programming & Broadcasting industry in Germany are RTL Group S. A., ProSiebenSat.1 Media SE and Sky Deutschland Fernsehen GmbH & Co. KG
What does the Television Programming & Broadcasting industry in Germany include?
Full programme and Entertainment programme are part of the Television Programming & Broadcasting industry in Germany.
Which companies have the highest market share in the Television Programming & Broadcasting industry in Germany?
The company holding the most market share in the Television Programming & Broadcasting industry in Germany is RTL Group S. A..
How competitive is the Television Programming & Broadcasting industry in Germany?
The level of competition is moderate and increasing in the Television Programming & Broadcasting industry in Germany.
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