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Tobacco Product Wholesaling in Germany Industry Data and Analysis
The wholesale of tobacco goods and nicotine products has proved resilient since 2021 despite falling consumption of classic tobacco products. Sales rose by an average of 2% per year, a trend that is largely due to the continuous tax increases in the wake of the Tobacco Tax Modernisation Act. Manufacturers and retailers consistently passed on the additional burden to consumers. Stockpiling by retailers directly before the respective tax adjustments resulted in temporary sales peaks, while sales figures stagnated or rose only slightly in the years immediately following. In addition to the fiscal effects, the legislator installed new bureaucratic and cost-intensive control elements in 2024 with the mandatory track-and-trace system for all tobacco products in order to be able to fully trace the supply chain to the end customer and curb the illegal market for tobacco products.
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What's included in this industry analysis
IBISWorld's research coverage on the Tobacco Product Wholesaling industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Tobacco Product Wholesaling industry in Germany operates under the WZ industry code G46.35DE. This industry comprises the wholesale of various tobacco products such as cigarettes and cigars. In addition to conventional tobacco products, the industry also includes new products such as heated tobacco products and e-cigarettes. This sector also includes the wholesale of smoking accessories such as pipe cleaners and mouthpieces. Related terms covered in the Tobacco Product Wholesaling industry in Germany include electric cigarette (e-cigarette), shisha, zigarillo, aerosol and vaporiser.
What's included in this industry?
Products and services covered in Tobacco Product Wholesaling industry in Germany include Cigarettes and accessories, Fine cut and accessories and Pipe tobacco and accessories.
What companies are included in this industry?
Companies covered in the Tobacco Product Wholesaling industry in Germany include Lekkerland SE, Hall Tabakwaren e. K. and Tabacon Tabakwaren GmbH & Co. KG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Tobacco Product Wholesaling industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Tobacco Product Wholesaling industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Tobacco Product Wholesaling industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Tobacco Product Wholesaling industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Tobacco Product Wholesaling industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Tobacco Product Wholesaling industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Tobacco Product Wholesaling industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Tobacco Product Wholesaling industry in Germany.
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Frequently Asked Questions
What is the market size of the Tobacco Product Wholesaling industry in Germany in 2026?
The market size of the Tobacco Product Wholesaling industry in Germany is €32.2bn in 2026.
How many businesses are there in the Tobacco Product Wholesaling industry in Germany in 2026?
There are 189 businesses in the Tobacco Product Wholesaling industry in Germany, which has grown at a CAGR of 3.3 % between 2021 and 2026.
How may import tariffs affect the Tobacco Product Wholesaling industry in Germany?
The Tobacco Product Wholesaling industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Tobacco Product Wholesaling industry in Germany?
The Tobacco Product Wholesaling industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Tobacco Product Wholesaling industry in Germany grown or declined over the past 5 years?
The market size of the Tobacco Product Wholesaling industry in Germany has been growing at a CAGR of 2.0 % between 2021 and 2026.
What is the forecast growth of the Tobacco Product Wholesaling industry in Germany over the next 5 years?
Over the next five years, the Tobacco Product Wholesaling industry in Germany is expected to grow.
What are the biggest companies in the Tobacco Product Wholesaling industry in Germany?
The biggest companies operating in the Tobacco Product Wholesaling industry in Germany are Lekkerland SE, Hall Tabakwaren e. K. and Tabacon Tabakwaren GmbH & Co. KG
What does the Tobacco Product Wholesaling industry in Germany include?
Cigarettes and accessories and Fine cut and accessories are part of the Tobacco Product Wholesaling industry in Germany.
Which companies have the highest market share in the Tobacco Product Wholesaling industry in Germany?
The company holding the most market share in the Tobacco Product Wholesaling industry in Germany is Lekkerland SE.
How competitive is the Tobacco Product Wholesaling industry in Germany?
The level of competition is moderate and increasing in the Tobacco Product Wholesaling industry in Germany.
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