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Tourism in Germany Industry Data and Analysis
Demand in tourism is heavily dependent on the economy, as consumers and business customers often cut back on travel first in times of economic crisis. As the 2010s were characterised by predominantly positive economic development, the sector was able to record stable growth rates almost throughout this period. In 2020, however, industry sales slumped by 57.3 per cent due to the pandemic. Hotels had to close temporarily or were only able to accommodate guests to a very limited extent, while airlines significantly reduced their services. Travel agencies and tour operators closed their brick-and-mortar outlets and in some cases did not reopen even when regulations allowed. The coronavirus pandemic has thus led to profound upheavals in the tourism sector. Despite extensive government aid programmes, many operators had to take on high levels of debt or go out of business to cope with the crisis situation. The already rapidly advancing digitalisation of the tourism sector, particularly in the area of online sales, has accelerated further against the backdrop of the closure of stationary sales outlets due to the pandemic. Since 2020, turnover in the sector has fallen by an average of 2.1% per year and is expected to reach 98.9 billion euros in 2025.
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What's included in this industry analysis
IBISWorld's research coverage on the Tourism industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released April 2025.
About this industry
What's this industry report about?
The Tourism industry in Germany operates under the WZ industry code H54.00DE. The tourism sector includes passenger transport by sea and coastal waterways (H50.10DE), inland waterways (H50.30DE) and air transport (H51.10DE) as well as hotels, inns and guest houses (I55.10DE), holiday accommodation (I55.20DE), campsites (I55.30DE), travel agencies (N79.11DE), tour operators (N79.12DE), ticketing services (N79.90DE) and amusement and theme parks (R93.21DE). Related terms covered in the Tourism industry in Germany include pauschal travel, ancillaries, travel service provider, occupancy rate, favourable flyer, global distribution system (gds), revenue management, ticketing, liquefied natural gas (lng) and new distribution capability (ndc).
What's included in this industry?
Products and services covered in Tourism industry in Germany include Accommodation services, Transport services and Brokerage and other tourism services.
What companies are included in this industry?
The Tourism industry in Germany is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Tourism industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Tourism industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Tourism industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Tourism industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Tourism industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Tourism industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Tourism industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Tourism industry in Germany.
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Frequently Asked Questions
What is the market size of the Tourism industry in Germany in 2026?
The market size of the Tourism industry in Germany is €98.8bn in 2026.
How many businesses are there in the Tourism industry in Germany in 2025?
There are 61,842 businesses in the Tourism industry in Germany, which has grown at a CAGR of 2.3 % between 2020 and 2025.
How may import tariffs affect the Tourism industry in Germany?
The Tourism industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Tourism industry in Germany?
The Tourism industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Tourism industry in Germany grown or declined over the past 5 years?
The market size of the Tourism industry in Germany has been growing at a CAGR of 14.1 % between 2020 and 2025.
What is the forecast growth of the Tourism industry in Germany over the next 5 years?
Over the next five years, the Tourism industry in Germany is expected to grow.
What does the Tourism industry in Germany include?
Accommodation services and Transport services are part of the Tourism industry in Germany.
How competitive is the Tourism industry in Germany?
The level of competition is high and increasing in the Tourism industry in Germany.
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