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Global Direct General Insurance Carriers Industry Data and Analysis
The industry has faced challenges over the past five years, with issues such as a soft insurance market, low interest rates at the onset of the period and numerous catastrophes affecting all operators in major markets. However, the rapid growth of emerging markets has slightly offset stagnating mature markets. An expanding middle class in countries like China has increased demand for insurance, limiting declines in industry revenue. In addition, higher rates in the latter part of the period increased interest income on fixed income securities although higher rates increased borrowing costs, slowing residential property and new vehicle purchases. Overall, global direct general insurance carrier revenue is expected to lag at a CAGR of 1.1% to $2.9 trillion over the five years to 2025, including an expected increase of 0.2% in 2025 alone. Profit has also declined and will comprise 7.0% of revenue in the same year.
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What's included in this industry analysis
IBISWorld's research coverage on the Global Direct General Insurance Carriers industry includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Global Direct General Insurance Carriers industry operates under the industry code J5612-GL. Operators in the Global Direct General Insurance Carriers industry initially underwrite insurance policies relating to property, casualty, liability and other general risks. In underwriting insurance policies, general insurers earn premiums that they then invest to generate additional income. The underwriting of life, disability, health and medical insurance represents a separate industry, although many businesses compete in both insurance markets. Related terms covered in the Global Direct General Insurance Carriers industry include combined ratio, surplus and capacity.
What's included in this industry?
Products and services covered in Global Direct General Insurance Carriers industry include Auto insurance, Property insurance and Liability insurance.
What companies are included in this industry?
Companies covered in the Global Direct General Insurance Carriers industry include Allianz SE, AXA SA and State Farm General Insurance Company.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Global Direct General Insurance Carriers industry.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Global Direct General Insurance Carriers industry.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Global Direct General Insurance Carriers industry.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Global Direct General Insurance Carriers industry. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Global Direct General Insurance Carriers industry. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Global Direct General Insurance Carriers industry. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Global Direct General Insurance Carriers industry. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Global Direct General Insurance Carriers industry.
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Frequently Asked Questions
What is the market size of the Global Direct General Insurance Carriers industry in 2026?
The market size of the Global Direct General Insurance Carriers industry is $2.9tr in 2026.
How many businesses are there in the Global Direct General Insurance Carriers industry in 2025?
There are 9,625 businesses in the Global Direct General Insurance Carriers industry, which has declined at a CAGR of 1.7 % between 2020 and 2025.
How may import tariffs affect the Global Direct General Insurance Carriers industry?
The Global Direct General Insurance Carriers industry is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Global Direct General Insurance Carriers industry?
The Global Direct General Insurance Carriers industry is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Global Direct General Insurance Carriers industry grown or declined over the past 5 years?
The market size of the Global Direct General Insurance Carriers industry has been declining at a CAGR of 1.1 % between 2020 and 2025.
What is the forecast growth of the Global Direct General Insurance Carriers industry over the next 5 years?
Over the next five years, the Global Direct General Insurance Carriers industry is expected to grow.
What are the biggest companies in the Global Direct General Insurance Carriers industry?
The biggest companies operating in the Global Direct General Insurance Carriers industry are Allianz SE, AXA SA and State Farm General Insurance Company
What does the Global Direct General Insurance Carriers industry include?
Directly underwriting automobile insurance and Directly underwriting homeowners' insurance are part of the Global Direct General Insurance Carriers industry.
Which companies have the highest market share in the Global Direct General Insurance Carriers industry?
The company holding the most market share in the Global Direct General Insurance Carriers industry is Allianz SE.
How competitive is the Global Direct General Insurance Carriers industry?
The level of competition is high and steady in the Global Direct General Insurance Carriers industry.
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