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Global Public Relations Agencies Industry Data and Analysis
Public relations agencies have benefited as companies have looked to the industry to help them effectively leverage the power of digital media. Still, the industry's success is tied to clients' advertising and marketing budgets, which in turn depend on the general state of the global economy. As business confidence rose in the years following the pandemic, marketing and communications budgets increased in lockstep, allowing firms to increase spending on PR globally. Concurrently, the industry has been fueled by the rapid uptake of AI-driven solutions, with agencies globally rapidly increasing investment in AI to stay competitive. Consequently, global public relations revenue has risen, expanding at a CAGR of just 4.4% to $68.7 billion through the end of 2025, with growth remaining strong to reach 3.6% in 2025.Media fragmentation has made reaching a mass audience with traditional media advertising difficult, prompting marketers to shift spending to targeted and social media-based campaigns offered by public relations agencies. Agencies have adapted to changing conditions particularly well by adopting a below-the-line approach to public relations services, whereby outreach efforts are tailored to specific audiences through increasingly sophisticated data analysis techniques. From guerrilla video campaigns to social media outreach efforts to blogs, public relations agencies worldwide have capitalized on the evolving communications between stakeholders. This trend has encouraged profit growth, even as the highly competitive industry has been challenged by technological disruption.
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What's included in this industry analysis
IBISWorld's research coverage on the Global Public Relations Agencies industry includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Global Public Relations Agencies industry operates under the industry code L6711-GL. Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public and with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy. Related terms covered in the Global Public Relations Agencies industry include below-the-line , traditional media , new media , viral marketing, twitter, blog, microblog and astroturfing .
What's included in this industry?
Products and services covered in Global Public Relations Agencies industry include Marketing communications, Business to business and Public affairs.
What companies are included in this industry?
Companies covered in the Global Public Relations Agencies industry include Omnicom Group Inc. and WPP PLC.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Global Public Relations Agencies industry.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Global Public Relations Agencies industry.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Global Public Relations Agencies industry.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Global Public Relations Agencies industry. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Global Public Relations Agencies industry. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Global Public Relations Agencies industry. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Global Public Relations Agencies industry. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Global Public Relations Agencies industry.
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Frequently Asked Questions
What is the market size of the Global Public Relations Agencies industry in 2026?
The market size of the Global Public Relations Agencies industry is $68.7bn in 2026.
How many businesses are there in the Global Public Relations Agencies industry in 2025?
There are 149k businesses in the Global Public Relations Agencies industry, which has grown at a CAGR of 3.4 % between 2020 and 2025.
How may import tariffs affect the Global Public Relations Agencies industry?
The Global Public Relations Agencies industry is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Global Public Relations Agencies industry?
The Global Public Relations Agencies industry is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Global Public Relations Agencies industry grown or declined over the past 5 years?
The market size of the Global Public Relations Agencies industry has been growing at a CAGR of 4.4 % between 2020 and 2025.
What is the forecast growth of the Global Public Relations Agencies industry over the next 5 years?
Over the next five years, the Global Public Relations Agencies industry is expected to grow.
What are the biggest companies in the Global Public Relations Agencies industry?
The biggest companies operating in the Global Public Relations Agencies industry are Omnicom Group Inc. and WPP PLC
What does the Global Public Relations Agencies industry include?
Media relations and Issue/crisis management are part of the Global Public Relations Agencies industry.
Which companies have the highest market share in the Global Public Relations Agencies industry?
The company holding the most market share in the Global Public Relations Agencies industry is Omnicom Group Inc..
How competitive is the Global Public Relations Agencies industry?
The level of competition is high and increasing in the Global Public Relations Agencies industry.
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