Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 6.2 % over the past five years, to reach an estimated $358.5bn in 2025.
Trends and Insights
Sharp revenue swings expose structural risk and retool global winery strategies
- In recent years, global wine revenue gyrated between steep contractions and dramatic rebounds: a 12.1% drop in 2023 after a 15.5% surge in 2022, then a rapid climb to $352.9 billion in 2024 before plateauing. These cycles reveal a deep vulnerability to external shocks, including climate events and shifting demand drivers.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Premiumization and niche innovation will define the next phase of global wine growth
- As the global wine market matures, revenue growth will slow, with forecasts showing a CAGR of just 1.5% through 2030. Producers will likely focus on premiumized offerings—small-lot, limited-release bottlings and heritage-driven brands—while diversifying portfolios with unconventional, regionally unique and low-intervention wines.
Biggest companies in the Global Wine Manufacturing
| Company | Market Share (%)
2025 | Revenue ($m)
2025 | Profit ($m)
2025 | Profit Margin (%)
2025 |
|---|
There are no companies that hold a market share exceeding 5% in the Global Wine Manufacturing industry.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Red wine varietals, White wine varietals and Sparkling wine. Red wine varietals is the largest segment of the Global Wine Manufacturing.
Trends and Insights
Red wine remains the revenue leader but faces generational and health-driven headwinds
- Red wine accounts for 61.0% of industry revenue in 2025, cementing its status as the cornerstone of sales despite overall wine volume declines in recent years. According to Forbes, a strong reversal in red shipments—from 127.3 to 134.4 million nine-liter cases between early 2024 and 2025—signals stabilizing demand and successful inventory resets.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The Global Wine Manufacturing industry consists of companies engaged in at least one component of the winemaking process. Industry operators grow and harvest grapes, crush and press grape mixtures, ferment wine and eventually distribute wine for retail sale. The industry also manufactures wine and brandy from other fruit sources.
What's included in this industry?
Products and services covered in the Global Wine Manufacturing industry include Wine grape growing, Wine blending, Wine bottling, Wine marketing, Wine distribution and retail and Brandy, vermouth and cider manufacturing.Companies
Companies covered in the Global Wine Manufacturing industry include .Purchase this report to view all major companies in this industry.
Related Terms
Related terms covered in the Global Wine Manufacturing industry include terroir, appellation, old world wine, new world wine, varietal, winery, viticulture and vintner.Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Domestic channels and DTC strategies become lifelines for many wineries. As exports faltered, the most resilient brands leaned into local engagement, premium offerings and fl...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Innovation’s on a roll, but it’s targeted. White and red wines dominate the shelves, while upstart segments like canned, organic and natural wines redefine what “mainstream” ...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2025
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Europe holds its wine crown by mixing tradition with serious innovation. The region’s centuries-old appellations and terroir-driven stars still set the standard, but the rise...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Business Locations Charts
- Share of global output by region in 2025
- Share of population compared to output in each region in 2025
- Data tables
- Share of global output by region in 2025
- Detailed analysis
- Geographic spread of the industry across Global, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Buyers and suppliers hold the upper hand in today’s wine market. Whether it’s retailers trimming assortments or glass and grape suppliers hiking prices, wineries are squeezed...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
There are no companies that hold a market share exceeding 5% in the Global Wine Manufacturing industry.
Analyst insights
LVMH Moet Hennessy Louis Vuitton, the world's largest winemaker, produces luxury wines under renowned brands like Dom Perignon, Moet & Chandon and Veuve Clicquot. The company...
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Global wine growth hinges on more than just taste. Rising consumer spending, a growing middle-aged population and booming economies in China and the BRIC nations are essentia...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit growth is coming from channel innovation and premium offerings. Wineries that tap into direct-to-consumer sales, elevate branding and invest in fresh product lines pro...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Global Wine Manufacturing industry in 2025?
The market size of the Global Wine Manufacturing industry is $358.5bn in 2025.
How many businesses are there in the Global Wine Manufacturing industry in 2025?
There are 79,875 businesses in the Global Wine Manufacturing industry, which has grown at a CAGR of 3.7 % between 2020 and 2025.
How may import tariffs affect the Global Wine Manufacturing industry?
The Global Wine Manufacturing industry is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Global Wine Manufacturing industry?
The Global Wine Manufacturing industry is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Global Wine Manufacturing industry grown or declined over the past 5 years?
The market size of the Global Wine Manufacturing industry has been growing at a CAGR of 6.2 % between 2020 and 2025.
What is the forecast growth of the Global Wine Manufacturing industry over the next 5 years?
Over the next five years, the Global Wine Manufacturing industry is expected to grow.
What does the Global Wine Manufacturing industry include?
Wine grape growing and Wine blending are part of the Global Wine Manufacturing industry.
How competitive is the Global Wine Manufacturing industry?
The level of competition is high and increasing in the Global Wine Manufacturing industry.
Methodology
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IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources globally include:
- United Nations Comtrade
- Organization for Economic Cooperation & Development
- World Bank
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
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