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Hungary
HU HU-G4774 | Industry Report | Factsheet

Second-Hand Goods Retailing in Hungary Industry Data and Analysis

GM
Gaetana Mak
Analyst London, United Kingdom August 2025

Over the five years through 2025, second-hand stores’ revenue is expected to inch upwards at a compound annual rate of 1.8%. In 2025, revenue is slated to rise by 0.6% to €11.2 billion, while the average profit margin is anticipated to stand at 9.6%. The resale fashion market isn’t new. Initially viewed as just charity or thrift shops, consumer attitudes towards second-hand goods have shifted thanks to the sharing economy and Gen Z becoming a larger voice in the retail market. Interest in preloved goods has skyrocketed thanks to heightened environmental concerns and the ethical impacts of fashion – particularly fast fashion. Rising inflation and stagnant economic growth have accelerated a shift towards second-hand shopping across Europe, with consumers seeking affordability, sustainability and style. The second-hand market isn’t just for those looking to save, though, with shoppers turning to luxury handbags, jewellery and watches as alternative investments.

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What's included in this industry analysis

IBISWorld's research coverage on the Second-Hand Goods Retailing industry in Hungary includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.

About this industry

What's this industry report about?

The Second-Hand Goods Retailing industry in Hungary operates under the industry code HU-G4774. Second-hand goods stores collect or purchase used merchandise and sell it on to consumers. The industry excludes pawnshops, used car retailers and retailers selling second-hand parts for automobiles, recreational vehicles, motorcycles and boats. Related terms covered in the Second-Hand Goods Retailing industry in Hungary include thrifting, environmental consciousness and antique .

What's included in this industry?

Products and services covered in Second-Hand Goods Retailing industry in Hungary include Clothing and footwear, Accessories and Furniture, homeware and soft furnishings.

What companies are included in this industry?

The Second-Hand Goods Retailing industry in Hungary is highly fragmented with no companies holding a market share greater than 5%.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Second-Hand Goods Retailing industry in Hungary.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

Products & Markets

What's included in the Products and Markets chapter?

The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Second-Hand Goods Retailing industry in Hungary.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Second-Hand Goods Retailing industry in Hungary.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Second-Hand Goods Retailing industry in Hungary. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Second-Hand Goods Retailing industry in Hungary. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Second-Hand Goods Retailing industry in Hungary. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Second-Hand Goods Retailing industry in Hungary. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Second-Hand Goods Retailing industry in Hungary.

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Frequently Asked Questions

What is the market size of the Second-Hand Goods Retailing industry in Hungary in 2026?

The market size of the Second-Hand Goods Retailing industry in Hungary is €233.9m in 2026.

How many businesses are there in the Second-Hand Goods Retailing industry in Hungary in 2025?

There are 2,676 businesses in the Second-Hand Goods Retailing industry in Hungary, which has declined at a CAGR of 0.2 % between 2020 and 2025.

Has the Second-Hand Goods Retailing industry in Hungary grown or declined over the past 5 years?

The market size of the Second-Hand Goods Retailing industry in Hungary has been growing at a CAGR of 2.8 % between 2020 and 2025.

What is the forecast growth of the Second-Hand Goods Retailing industry in Hungary over the next 5 years?

Over the next five years, the Second-Hand Goods Retailing industry in Hungary is expected to grow.

What does the Second-Hand Goods Retailing industry in Hungary include?

Clothing and footwear and Accessories are part of the Second-Hand Goods Retailing industry in Hungary.

How competitive is the Second-Hand Goods Retailing industry in Hungary?

The level of competition is high and steady in the Second-Hand Goods Retailing industry in Hungary.

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