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E-Commerce in Ireland Industry Data and Analysis
Online retailers continue encroaching on the competitive advantages once solely offered by high-street counterparts through virtual and augmented reality and chat assistants. E-tailers are making it easier for financially constrained consumers to shop online by partnering with buy now, pay later platforms like Klarna and Split Pay. Delivery options are increasingly customisable, with same-day, chosen-day or locker delivery options rising in popularity because of their convenience. Soaring numbers of sales start on social media applications like Instagram and TikTok, encouraging e-tailers to boost investment in their marketing departments to drive interactions and raise their online presence. Innovation in the industry is high, with retailers constantly finding new areas to add value to their customers, like subscription-style services for certain everyday products.
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What's included in this industry analysis
IBISWorld's research coverage on the E-Commerce industry in Ireland includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The E-Commerce industry in Ireland operates under the SIC industry code G47.910IE. Operators in the industry retail a variety of products via the internet, mail order, TV and phone. Online auction sites are included in the industry, but transactions involving motor vehicles and motor vehicle parts are not covered. The industry excludes retailers that have a high-street presence but also sell products through the internet and other channels. Related terms covered in the E-Commerce industry in Ireland include brick-and-mortar stores, cookies , broadband, central statistics office (cso) and e-tailer.
What's included in this industry?
Products and services covered in E-Commerce industry in Ireland include Clothing, apparel, and footwear, Consumer electronics and Groceries .
What companies are included in this industry?
Companies covered in the E-Commerce industry in Ireland include Etsy Ireland Unlimited, Amazon.com Inc and ASOS plc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the E-Commerce industry in Ireland.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the E-Commerce industry in Ireland.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the E-Commerce industry in Ireland.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the E-Commerce industry in Ireland. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the E-Commerce industry in Ireland. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the E-Commerce industry in Ireland. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the E-Commerce industry in Ireland. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the E-Commerce industry in Ireland.
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Frequently Asked Questions
What is the market size of the E-Commerce industry in Ireland in 2026?
The market size of the E-Commerce industry in Ireland is €3.0bn in 2026.
How many businesses are there in the E-Commerce industry in Ireland in 2025?
There are 9,071 businesses in the E-Commerce industry in Ireland, which has grown at a CAGR of 1.9 % between 2020 and 2025.
How may import tariffs affect the E-Commerce industry in Ireland?
The E-Commerce industry in Ireland is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the E-Commerce industry in Ireland?
The E-Commerce industry in Ireland is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the E-Commerce industry in Ireland grown or declined over the past 5 years?
The market size of the E-Commerce industry in Ireland has been growing at a CAGR of 0.9 % between 2020 and 2025.
What is the forecast growth of the E-Commerce industry in Ireland over the next 5 years?
Over the next five years, the E-Commerce industry in Ireland is expected to grow.
What are the biggest companies in the E-Commerce industry in Ireland?
The biggest companies operating in the E-Commerce industry in Ireland are Etsy Ireland Unlimited, Amazon.com Inc and ASOS plc
What does the E-Commerce industry in Ireland include?
Clothing, apparel and footwear and Furniture, homeware and gardening are part of the E-Commerce industry in Ireland.
Which companies have the highest market share in the E-Commerce industry in Ireland?
The company holding the most market share in the E-Commerce industry in Ireland is Etsy Ireland Unlimited.
How competitive is the E-Commerce industry in Ireland?
The level of competition is high and increasing in the E-Commerce industry in Ireland.
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