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Radio Broadcasting in Italy Industry Data and Analysis
Radio broadcasting has undergone a steady decline over the past few decades as a result of shrinking listenership and falling advertising interest. In the past, radio stations enjoyed almost exclusive access to the audience's ears, offering them a variety of music and audio entertainment. However, with competition from podcasts and music streaming platforms soaring, many people are opting for these alternative media. Over the five years through 2025, radio broadcasting revenue is projected to fall at a compound annual rate of 5.6%, including an estimated 3.9% dip in 2025 alone, to sit at a projected €8.1 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Radio Broadcasting industry in Italy includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Radio Broadcasting industry in Italy operates under the industry code IT-J601. Participants in this industry broadcast and transmit radio programmes to the public, affiliates or subscribers. Broadcasts are transmitted via analogue or digital signals, the internet and cable or satellite systems. However, operators in the industry do not produce, promote or distribute taped recordings of radio programmes. The industry includes the production of content for live broadcasts, but not pre-recorded broadcast content. Related terms covered in the Radio Broadcasting industry in Italy include digital broadcasting, analogue broadcasting and online broadcasting.
What's included in this industry?
Products and services covered in Radio Broadcasting industry in Italy include Music Radio, Talk Radio and Sport Radio.
What companies are included in this industry?
Companies covered in the Radio Broadcasting industry in Italy include Rai - Radiotelevisione Italiana SpA.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Radio Broadcasting industry in Italy.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Radio Broadcasting industry in Italy.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Radio Broadcasting industry in Italy.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Radio Broadcasting industry in Italy. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Radio Broadcasting industry in Italy. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Radio Broadcasting industry in Italy. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Radio Broadcasting industry in Italy. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Radio Broadcasting industry in Italy.
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Frequently Asked Questions
What is the market size of the Radio Broadcasting industry in Italy in 2026?
The market size of the Radio Broadcasting industry in Italy is €334.7m in 2026.
How many businesses are there in the Radio Broadcasting industry in Italy in 2025?
There are 650 businesses in the Radio Broadcasting industry in Italy, which has declined at a CAGR of 1.0 % between 2020 and 2025.
Has the Radio Broadcasting industry in Italy grown or declined over the past 5 years?
The market size of the Radio Broadcasting industry in Italy has been growing at a CAGR of 2.1 % between 2020 and 2025.
What is the forecast growth of the Radio Broadcasting industry in Italy over the next 5 years?
Over the next five years, the Radio Broadcasting industry in Italy is expected to grow.
What are the biggest companies in the Radio Broadcasting industry in Italy?
The biggest company operating in the Radio Broadcasting industry in Italy is Rai - Radiotelevisione Italiana SpA
What does the Radio Broadcasting industry in Italy include?
Music Radio and Sport Radio are part of the Radio Broadcasting industry in Italy.
Which companies have the highest market share in the Radio Broadcasting industry in Italy?
The company holding the most market share in the Radio Broadcasting industry in Italy is Rai - Radiotelevisione Italiana SpA.
How competitive is the Radio Broadcasting industry in Italy?
The level of competition is moderate and increasing in the Radio Broadcasting industry in Italy.
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