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Accounting Services in New Zealand Industry Data and Analysis
The Accounting Services industry is susceptible to wider economic factors influencing demand. Accounting firms derive most of their income from the private sector, so the private sector’s capital expenditure trends significantly impact the industry's performance. Accountants have benefited from private sector capital expenditure growth and the rising number of businesses. The effects of the elevated interest rates and negative consumer sentiment slashed capital expenditure from the private sector in 2024-25, as many companies undertook cost-cutting measures to maintain profit margins. Despite broader economic uncertainty, demand for accounting services has remained robust in recent years. Overall, industry revenue is expected to expand an annualised 2.2% over the five years through 2025-26, to $5.1 billion. This trend includes a 1.3% rise in 2025-26 as business confidence improves.
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What's included in this industry analysis
IBISWorld's research coverage on the Accounting Services industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Accounting Services industry in New Zealand operates under the ANZSIC industry code M6932NZ. Firms in the industry provide accounting, auditing and bookkeeping services. These services relate to all areas of financial reporting, taxation and auditing. Many industry companies also offer business advice and assistance. Related terms covered in the Accounting Services industry in New Zealand include audit, fmc reporting entities and ifrs.
What's included in this industry?
Products and services covered in Accounting Services industry in New Zealand include Audit services, Advisory services and Tax services.
What companies are included in this industry?
Companies covered in the Accounting Services industry in New Zealand include Deloitte, PwC New Zealand and KPMG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Accounting Services industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Accounting Services industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Accounting Services industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Accounting Services industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Accounting Services industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Accounting Services industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Accounting Services industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Accounting Services industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Accounting Services industry in New Zealand in 2026?
The market size of the Accounting Services industry in New Zealand is $5.1bn in 2026.
How many businesses are there in the Accounting Services industry in New Zealand in 2025?
There are 5,650 businesses in the Accounting Services industry in New Zealand, which has grown at a CAGR of 1.1 % between 2020 and 2025.
How may import tariffs affect the Accounting Services industry in New Zealand?
The Accounting Services industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Accounting Services industry in New Zealand?
The Accounting Services industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Accounting Services industry in New Zealand grown or declined over the past 5 years?
The market size of the Accounting Services industry in New Zealand has been growing at a CAGR of 2.2 % between 2020 and 2025.
What is the forecast growth of the Accounting Services industry in New Zealand over the next 5 years?
Over the next five years, the Accounting Services industry in New Zealand is expected to grow.
What are the biggest companies in the Accounting Services industry in New Zealand?
The biggest companies operating in the Accounting Services industry in New Zealand are Deloitte, PwC New Zealand and KPMG
What does the Accounting Services industry in New Zealand include?
General accountancy services and Tax services are part of the Accounting Services industry in New Zealand.
Which companies have the highest market share in the Accounting Services industry in New Zealand?
The company holding the most market share in the Accounting Services industry in New Zealand is Deloitte.
How competitive is the Accounting Services industry in New Zealand?
The level of competition is moderate and increasing in the Accounting Services industry in New Zealand.
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