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Art and Non-Vocational Education in New Zealand Industry Data and Analysis
Challenging operating and volatile economic conditions after the pandemic have taken a toll on the Art and Non-Vocational Education industry’s demand. The industry's performance largely depends on New Zealand's economy, the amount of discretionary income people are willing to spend, consumer sentiment and business confidence. The pandemic triggered a substantial shift towards online learning systems for safety reasons. However, not all art and non-vocational establishments were suitable for online delivery, particularly those that need physical presence, hands-on activities or access to specific equipment. Revenue is expected to contract at an annualised 0.7% to $1.3 billion over the five years through 2025-26, mainly owing to sluggish demand over the two years through 2024-25. Small businesses and consumers were taken by surprise by the sudden hikes in interest rates in 2022-23, influencing discretionary spending. Revenue is expected to push down by 2.1% in 2025-26.
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What's included in this industry analysis
IBISWorld's research coverage on the Art and Non-Vocational Education industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Art and Non-Vocational Education industry in New Zealand operates under the ANZSIC industry code P8200NZ. Industry operators primarily provide non-school and non-tertiary education services, including arts education, language schools, driving and flying schools, tutoring and a range of community education services as part of the Adult and Community Education sector. The industry excludes pre-schools, kindergartens, schools, higher education institutions, technical and further education colleges, and sports instructors. Related terms covered in the Art and Non-Vocational Education industry in New Zealand include adult and community education (ace), private training establishments (ptes), english for speakers of other languages (esol), wananga and fibre network.
What's included in this industry?
Products and services covered in Art and Non-Vocational Education industry in New Zealand include Professional development courses and business coaching, Language school and Adult, community and other education services.
What companies are included in this industry?
Companies covered in the Art and Non-Vocational Education industry in New Zealand include KIP McGrath Education Centres.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Art and Non-Vocational Education industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Art and Non-Vocational Education industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Art and Non-Vocational Education industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Art and Non-Vocational Education industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Art and Non-Vocational Education industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Art and Non-Vocational Education industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Art and Non-Vocational Education industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Art and Non-Vocational Education industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Art and Non-Vocational Education industry in New Zealand in 2026?
The market size of the Art and Non-Vocational Education industry in New Zealand is $1.3bn in 2026.
How many businesses are there in the Art and Non-Vocational Education industry in New Zealand in 2025?
There are 3,756 businesses in the Art and Non-Vocational Education industry in New Zealand, which has grown at a CAGR of 3.7 % between 2020 and 2025.
How may import tariffs affect the Art and Non-Vocational Education industry in New Zealand?
The Art and Non-Vocational Education industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Art and Non-Vocational Education industry in New Zealand?
The Art and Non-Vocational Education industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Art and Non-Vocational Education industry in New Zealand grown or declined over the past 5 years?
The market size of the Art and Non-Vocational Education industry in New Zealand has been declining at a CAGR of 0.7 % between 2020 and 2025.
What is the forecast growth of the Art and Non-Vocational Education industry in New Zealand over the next 5 years?
Over the next five years, the Art and Non-Vocational Education industry in New Zealand is expected to grow.
What are the biggest companies in the Art and Non-Vocational Education industry in New Zealand?
The biggest company operating in the Art and Non-Vocational Education industry in New Zealand is KIP McGrath Education Centres
What does the Art and Non-Vocational Education industry in New Zealand include?
Adult, community and other education services and Tutoring are part of the Art and Non-Vocational Education industry in New Zealand.
Which companies have the highest market share in the Art and Non-Vocational Education industry in New Zealand?
The company holding the most market share in the Art and Non-Vocational Education industry in New Zealand is KIP McGrath Education Centres.
How competitive is the Art and Non-Vocational Education industry in New Zealand?
The level of competition is low and increasing in the Art and Non-Vocational Education industry in New Zealand.
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