IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Bakery Product Manufacturing in New Zealand Industry Data and Analysis
The Bakery Product Manufacturing industry has shown resilience and adaptability in recent years, propelled by a significant shift in consumer preferences towards healthier and premium products. Urban consumers seek artisanal, wholegrain, gluten-free and low-sugar options, pushing manufacturers to innovate and diversify their product ranges. Bakeries that have embraced these trends and invested in new product development have outperformed traditional producers, enjoying stronger brand loyalty and higher profitability because of the premium margins associated with specialty offerings. However, this evolution has also created a more competitive environment, where traditional bread and dessert makers face stagnating sales as consumers move away from high-sugar, highly processed products. While declining global wheat prices have provided some cost relief, this benefit hasn’t fully offset the pressures from softening demand in supermarkets and traditional bread categories. The rapid rise of ecommerce has opened new direct-to-consumer channels, particularly for niche and specialty products. However, economic challenges, reduced household spending and intense price competition from supermarkets are expected to shrink revenue by 3.0% in 2025-26. As a result, bakeries are increasingly focusing on operational efficiency, value-driven innovation and expanding their reach through diversified sales channels – strategies that support an anticipated revenue growth of an annualised 2.7% over the five years through 2025-26 to $1.1 billion.In the coming years, the industry's performance will be shaped by rising household incomes, increasing health awareness and a growing emphasis on sustainability and local sourcing. As consumers become less price-sensitive, demand for premium, healthy, locally produced bakery goods is poised to rise, rewarding manufacturers prioritising quality, transparency and innovation. Health concerns will continue to drive interest in wholegrain, low-sugar and functional bakery products, while provenance and environmental responsibility will influence purchasing decisions. At the same time, projected increases in global wheat prices will put pressure on cost structures, requiring bakeries to diversify their sourcing strategies, optimise supply chains and explore alternative ingredients. Supermarkets and bread production will remain vital sales channels, but success will depend on product differentiation, strategic retailer partnerships and the ability to anticipate and respond to evolving consumer trends. Embracing technology, like automation, data analytics and digital ordering platforms, will streamline operations and enhance customer engagement. Overall, revenue is forecast to grow at an annualised 0.1% through the end of 2030-31 to total $1.1 billion.
Access this data your way
The Bakery Product Manufacturing in New Zealand Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Bakery Product Manufacturing industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Bakery Product Manufacturing industry in New Zealand operates under the ANZSIC industry code C1174NZ. Manufacturers bake and sell bread and other bakery products, like cakes and pastries, on the same premises. Most manufacturers are small-scale, like family-run bakeries and local hot-bread shops in small towns. Related terms covered in the Bakery Product Manufacturing industry in New Zealand include artisanal breads, celebratory cakes, factory-based , gluten , low glycemic index (gi), nutrient-dense foods, premium breads and proofing.
What's included in this industry?
Products and services covered in Bakery Product Manufacturing industry in New Zealand include Breads, Cakes and Pastries and pies.
What companies are included in this industry?
Companies covered in the Bakery Product Manufacturing industry in New Zealand include The Cheesecake Shop (NZ) and Bakers Delight (NZ) Limited.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Bakery Product Manufacturing industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Bakery Product Manufacturing industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Bakery Product Manufacturing industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Bakery Product Manufacturing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Bakery Product Manufacturing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Bakery Product Manufacturing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Bakery Product Manufacturing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Bakery Product Manufacturing industry in New Zealand.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Bakery Product Manufacturing industry in New Zealand in 2026?
The market size of the Bakery Product Manufacturing industry in New Zealand is $1.1bn in 2026.
How many businesses are there in the Bakery Product Manufacturing industry in New Zealand in 2025?
There are 1,286 businesses in the Bakery Product Manufacturing industry in New Zealand, which has grown at a CAGR of 0.7 % between 2020 and 2025.
How may import tariffs affect the Bakery Product Manufacturing industry in New Zealand?
The Bakery Product Manufacturing industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Bakery Product Manufacturing industry in New Zealand?
The Bakery Product Manufacturing industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Bakery Product Manufacturing industry in New Zealand grown or declined over the past 5 years?
The market size of the Bakery Product Manufacturing industry in New Zealand has been growing at a CAGR of 2.7 % between 2020 and 2025.
What is the forecast growth of the Bakery Product Manufacturing industry in New Zealand over the next 5 years?
Over the next five years, the Bakery Product Manufacturing industry in New Zealand is expected to grow.
What are the biggest companies in the Bakery Product Manufacturing industry in New Zealand?
The biggest companies operating in the Bakery Product Manufacturing industry in New Zealand are The Cheesecake Shop (NZ) and Bakers Delight (NZ) Limited
What does the Bakery Product Manufacturing industry in New Zealand include?
Breads and Cakes are part of the Bakery Product Manufacturing industry in New Zealand.
Which companies have the highest market share in the Bakery Product Manufacturing industry in New Zealand?
The company holding the most market share in the Bakery Product Manufacturing industry in New Zealand is The Cheesecake Shop (NZ).
How competitive is the Bakery Product Manufacturing industry in New Zealand?
The level of competition is high and increasing in the Bakery Product Manufacturing industry in New Zealand.
Cut through the noise with intelligence you can trust
