IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Biscuit Manufacturing in New Zealand Industry Data and Analysis
Biscuit manufacturers have faced challenging operating conditions in recent years. Industry revenue is expected to have declined at an annualised 3.8% over the five years through 2025-26, to $406.6 million. This includes a revenue slump of 3.0% in the current year as competitive pressures continue weighing on the industry. Biscuit manufacturers are adapting to shifting market dynamics driven by evolving consumer preferences. Manufacturers turning to direct sourcing over traditional wholesaler channels is transforming supply chains, while private-label brands are intensifying competition within supermarket sales. They are also providing an avenue for biscuit manufacturers to supply products for private-label brands. The industry is grappling with import challenges, shifting consumer preferences and pricing pressures. Imports, led by brands like Arnott's from Australia, are satisfying a growing share of domestic demand. Simultaneously, increased health consciousness is pushing consumers towards premium and healthier biscuits. While manufacturers are strategically responding to these changes by introducing premium lines, high input costs are adding to competitive pressures by constraining pricing options. Amid these fluctuations, finding a sustainable pricing balance becomes essential for continued profitability, which has fallen over the past five years on the back of these pressures.Industry revenue is projected to grow at an annualised 0.6% through the end of 2030-31 to $419.6 million. Going forwards, the industry will face dynamic challenges and opportunities. The rise of low-priced private-label products and an influx of cost-efficient imports, particularly from Australia and Asia, will compel domestic manufacturers to reduce prices to maintain competitiveness, affecting overall profitability. Increasing health awareness is also set to drive a shift from traditional high-fat and high-sugar biscuits to healthier alternatives. While this poses new challenges, it also sparks opportunities for innovation. Strategic cost-cutting measures, like reducing staff, will help sustain industry profit margins amid these competitive pressures. Navigating these various factors is critical for sustainability.
Access this data your way
The Biscuit Manufacturing in New Zealand Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Biscuit Manufacturing industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Biscuit Manufacturing industry in New Zealand operates under the ANZSIC industry code C1173NZ. Industry manufacturers produce biscuits in factories. Players also produce biscuit dough, ice cream cones and rusk. Companies that manufacture biscuits and sell directly to consumers from the same premises are excluded from the industry. Related terms covered in the Biscuit Manufacturing industry in New Zealand include private label, goji berries and rusk.
What's included in this industry?
Products and services covered in Biscuit Manufacturing industry in New Zealand include Sweet biscuits, Crackers and crispbreads and Chocolate biscuits.
What companies are included in this industry?
Companies covered in the Biscuit Manufacturing industry in New Zealand include Snack Brands, Cookie Time and Molly Woppy Limited.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Biscuit Manufacturing industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Biscuit Manufacturing industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Biscuit Manufacturing industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Biscuit Manufacturing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Biscuit Manufacturing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Biscuit Manufacturing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Biscuit Manufacturing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Biscuit Manufacturing industry in New Zealand.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Biscuit Manufacturing industry in New Zealand in 2026?
The market size of the Biscuit Manufacturing industry in New Zealand is $406.6m in 2026.
How many businesses are there in the Biscuit Manufacturing industry in New Zealand in 2025?
There are 30 businesses in the Biscuit Manufacturing industry in New Zealand, which has grown at a CAGR of 2.1 % between 2020 and 2025.
How may import tariffs affect the Biscuit Manufacturing industry in New Zealand?
The Biscuit Manufacturing industry in New Zealand is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the Biscuit Manufacturing industry in New Zealand?
The Biscuit Manufacturing industry in New Zealand is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Biscuit Manufacturing industry in New Zealand grown or declined over the past 5 years?
The market size of the Biscuit Manufacturing industry in New Zealand has been declining at a CAGR of 3.8 % between 2020 and 2025.
What is the forecast growth of the Biscuit Manufacturing industry in New Zealand over the next 5 years?
Over the next five years, the Biscuit Manufacturing industry in New Zealand is expected to grow.
What are the biggest companies in the Biscuit Manufacturing industry in New Zealand?
The biggest companies operating in the Biscuit Manufacturing industry in New Zealand are Snack Brands, Cookie Time and Molly Woppy Limited
What does the Biscuit Manufacturing industry in New Zealand include?
Crackers and crispbreads and Sweet biscuits are part of the Biscuit Manufacturing industry in New Zealand.
Which companies have the highest market share in the Biscuit Manufacturing industry in New Zealand?
The company holding the most market share in the Biscuit Manufacturing industry in New Zealand is Snack Brands.
How competitive is the Biscuit Manufacturing industry in New Zealand?
The level of competition is high and increasing in the Biscuit Manufacturing industry in New Zealand.
Cut through the noise with intelligence you can trust
