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Bread Production in New Zealand Industry Data and Analysis
New Zealand’s Bread Production industry has experienced modest growth, supported by rising demand for premium, health-oriented bread varieties. Consumers have increasingly shifted away from traditional packaged white loaves in favour of multigrain, sourdough, gluten-free and other functional options. This trend has fuelled the expansion of small-scale artisan bakeries and instore supermarket bakeries, which offer fresh, unpackaged products. Large-scale manufacturers have responded by expanding their premium ranges and investing in automation to improve efficiency. Industry revenue is expected to expand at an annualised 1.3% through the end of 2025-26, to reach $1.0 billion. In 2025-26, revenue is projected to rise 1.3%, supported by expanding export opportunities and increased sales through food-service channels.
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What's included in this industry analysis
IBISWorld's research coverage on the Bread Production industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Bread Production industry in New Zealand operates under the ANZSIC industry code C1171NZ. The industry primarily involves the factory-based production of leavened and unleavened bread, including packaged loaves, rolls and flatbreads. It also includes companies that manufacture bread dough (fresh or frozen), par-baked bread and breadcrumbs for commercial or retail sale. Related terms covered in the Bread Production industry in New Zealand include fortified bread, gluten, artisan bread and par-baked.
What's included in this industry?
Products and services covered in Bread Production industry in New Zealand include White bread and rolls, Other bread and rolls and Flat and savoury breads.
What companies are included in this industry?
Companies covered in the Bread Production industry in New Zealand include Goodman Fielder and Allied Foods (NZ).
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Bread Production industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Bread Production industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Bread Production industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Bread Production industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Bread Production industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Bread Production industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Bread Production industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Bread Production industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Bread Production industry in New Zealand in 2026?
The market size of the Bread Production industry in New Zealand is $1.0bn in 2026.
How many businesses are there in the Bread Production industry in New Zealand in 2025?
There are 104 businesses in the Bread Production industry in New Zealand, which has grown at a CAGR of 2.3 % between 2020 and 2025.
How may import tariffs affect the Bread Production industry in New Zealand?
The Bread Production industry in New Zealand is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Bread Production industry in New Zealand?
The Bread Production industry in New Zealand is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Bread Production industry in New Zealand grown or declined over the past 5 years?
The market size of the Bread Production industry in New Zealand has been growing at a CAGR of 1.3 % between 2020 and 2025.
What is the forecast growth of the Bread Production industry in New Zealand over the next 5 years?
Over the next five years, the Bread Production industry in New Zealand is expected to grow.
What are the biggest companies in the Bread Production industry in New Zealand?
The biggest companies operating in the Bread Production industry in New Zealand are Goodman Fielder and Allied Foods (NZ)
What does the Bread Production industry in New Zealand include?
White bread and rolls and Other bread and rolls are part of the Bread Production industry in New Zealand.
Which companies have the highest market share in the Bread Production industry in New Zealand?
The company holding the most market share in the Bread Production industry in New Zealand is Goodman Fielder.
How competitive is the Bread Production industry in New Zealand?
The level of competition is high and increasing in the Bread Production industry in New Zealand.
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