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Computer and Computer Peripheral Retailing in New Zealand Industry Data and Analysis
The Computer and Computer Peripheral Retailing industry has endured volatile operating conditions over the past few years. Trading conditions were strong at the height of the pandemic. While industry revenue stagnated in 2021-22, retailers managed to maintain sales following booming growth in 2020-21. Consumer spending on at-home entertainment, the release of major Xbox and Playstation consoles, and small businesses setting up for remote work boosted both sales and margins. The correction from this pandemic high came in 2022-23. Surging inflation and multiple interest rate increases by the Reserve Bank hit consumers' discretionary spending and eroded both consumer and business confidence, leading to a sharp decline in sales. Poor sales conditions continued over the two years through 2024-25, with the New Zealand economy entering a recession amid a cost-of-living crisis in mid-2024. There are early signs of a recovery in business and consumer confidence, although economic results for the June quarter of 2025 have dampened consumer confidence. Still, a general improvement in optimism is starting to be reflected in industry revenue, which is expected to recover by 1.1% in 2025-26. Overall, industry revenue has declined by an annualised 5.9% over the five years through 2025-26, coming off a high base year in 2020-21.
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What's included in this industry analysis
IBISWorld's research coverage on the Computer and Computer Peripheral Retailing industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
About this industry
What's this industry report about?
The Computer and Computer Peripheral Retailing industry in New Zealand operates under the ANZSIC industry code G4222NZ. Computer and computer peripheral retailers sell computer and software products, including desktops, laptops, tablets, printers, monitors, keyboards, computer game consoles and packaged software (excluding game software) through bricks-and-mortar stores and online stores. Products are purchased from manufacturers or wholesalers and then sold to consumers or corporate clients. Related terms covered in the Computer and Computer Peripheral Retailing industry in New Zealand include it literacy, tablet and console.
What's included in this industry?
Products and services covered in Computer and Computer Peripheral Retailing industry in New Zealand include Portable computers, Desktop computers and parts and Computer peripherals and accessories.
What companies are included in this industry?
Companies covered in the Computer and Computer Peripheral Retailing industry in New Zealand include Harvey Norman, The Warehouse Group and JB Hi-Fi NZ.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Computer and Computer Peripheral Retailing industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Computer and Computer Peripheral Retailing industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Computer and Computer Peripheral Retailing industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Computer and Computer Peripheral Retailing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Computer and Computer Peripheral Retailing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Computer and Computer Peripheral Retailing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Computer and Computer Peripheral Retailing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Computer and Computer Peripheral Retailing industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Computer and Computer Peripheral Retailing industry in New Zealand in 2026?
The market size of the Computer and Computer Peripheral Retailing industry in New Zealand is $1.3bn in 2026.
How many businesses are there in the Computer and Computer Peripheral Retailing industry in New Zealand in 2025?
There are 367 businesses in the Computer and Computer Peripheral Retailing industry in New Zealand, which has grown at a CAGR of 0.1 % between 2020 and 2025.
How may import tariffs affect the Computer and Computer Peripheral Retailing industry in New Zealand?
The Computer and Computer Peripheral Retailing industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Computer and Computer Peripheral Retailing industry in New Zealand?
The Computer and Computer Peripheral Retailing industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Computer and Computer Peripheral Retailing industry in New Zealand grown or declined over the past 5 years?
The market size of the Computer and Computer Peripheral Retailing industry in New Zealand has been declining at a CAGR of 5.9 % between 2020 and 2025.
What is the forecast growth of the Computer and Computer Peripheral Retailing industry in New Zealand over the next 5 years?
Over the next five years, the Computer and Computer Peripheral Retailing industry in New Zealand is expected to grow.
What are the biggest companies in the Computer and Computer Peripheral Retailing industry in New Zealand?
The biggest companies operating in the Computer and Computer Peripheral Retailing industry in New Zealand are Harvey Norman, The Warehouse Group and JB Hi-Fi NZ
What does the Computer and Computer Peripheral Retailing industry in New Zealand include?
Portable computers and Desktop computers and parts are part of the Computer and Computer Peripheral Retailing industry in New Zealand.
Which companies have the highest market share in the Computer and Computer Peripheral Retailing industry in New Zealand?
The company holding the most market share in the Computer and Computer Peripheral Retailing industry in New Zealand is Harvey Norman.
How competitive is the Computer and Computer Peripheral Retailing industry in New Zealand?
The level of competition is moderate and increasing in the Computer and Computer Peripheral Retailing industry in New Zealand.
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