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Financial Asset Broking Services in New Zealand - Market Research Report (2015-2030)

Ryan Tan Ryan Tan Melbourne, Australia Last Updated: May 2025 ANZSIC K6411NZ

Revenue

$556.4m

2025-26

$556.4m

Past 5-Year Growth

Profit

$XX.Xm

Employees

1,276

Businesses

15

Wages

$XXX.Xm

Financial Asset Broking Services in New Zealand industry analysis

Demand for financial asset broking services has been mixed over the past few years. Merger and acquisition (M&A) activity peaked in 2021, spurred by digitisation trends and low interest rates. More recently, inflationary pressures and subdued business sentiment have curtailed M&A plans. Still, demand in the technology and telecommunications sectors, driven by rising interest in AI, continues to offer respite within the broader M&A landscape. Meanwhile, mortgage broking plunged along with new residential mortgage lending over the two years through 2023-24 as dwindling housing affordability weighed on mortgage uptake. However, mortgage activity has since rebounded, as successive cash rate cuts from August 2024 have improved housing affordability and stimulated property transactions. New Zealand’s small market size and strong competition from foreign exchanges, notably the ASX, constrain industry revenue and profitability expansion. 

Trends and Insights

  • New Zealand-based brokers face stiff competition from foreign counterparts, limiting their access to corporate clients. Larger companies like Xero tend to list on more liquid exchanges with a greater pool of assets, like the ASX, weighing on industry expansion.
  • Heightened interest rates have weakened demand for mortgage brokers, but recent cash rate cuts are reigniting buyer interest. Rising housing affordability and improved market sentiment following August 2024’s rate cuts have reversed this segment’s slump.
  • Auckland leads New Zealand's commerce and trade, with the highest proportion of financial asset brokers. However, larger, well-established brokers dominate the industry, so the region’s proportion of brokers falls short of its share of population.
  • New Zealand's financial markets face stiff competition from foreign brokers due to its relatively smaller pool of capital. Nonetheless, domestic brokers can offset this by capitalising on their in-depth understanding of the local economy.

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 5.8 % over the past five years, to reach an estimated $556.4m in 2025.

Trends and Insights

Demand across various investment banking services remains mixed because of rocky operating conditions

  • Challenging operating environments and intense competition across various industries have forced companies to revise their operations and strategic pillars. Many decided to strengthen their balance sheets through capital raising to weather the harsh market conditions, stimulating demand for these services.
  • Additional trends and insights available with purchase
Financial Asset Broking Services in New Zealand
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Stabilising conditions will likely support M&A activity, but mounting recession risks will dull investors' appetite

  • As inflation rates remain within the target range of 2.0% to 3.0%, the RBNZ will continue reducing the official cash rate over the coming months. A recent slowdown in domestic economic activity has applied some pressure to the RBNZ’s decisions. Notably, the unemployment rate jumped from 4.0% in the December 2023 quarter to 5.1% in the December 2024 quarter. This hike prompted the central bank to cut the cash rate by 50 basis points in October 2024, November 2024 and February 2025, stimulating the domestic economy and lowering mortgage rates.

Biggest companies in the Financial Asset Broking Services in New Zealand

Company
Market Share (%)
2026
Revenue ($m)
2026
CIP Holdings
69.0
Jarden
57.3
Macquarie
31.5

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Financial Asset Broking Services in New Zealand
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Capital-raising services, Securities brokerage and Merger and acquisition services. Capital-raising services is the largest segment of the Financial Asset Broking Services in New Zealand.

Trends and Insights

Strategic priorities and new financial instruments have spurred interest in capital-raising services

  • Capital-raising services involve raising capital through issuing debt or equity securities on behalf of companies. Companies undertake IPOs and secondary market offerings that issue additional equity for listed companies.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry consists of enterprises that mainly trade stocks, shares or other financial assets on behalf of others, or underwrite financial asset issues. The industry also includes operators that mainly buy, sell and trade in mortgage documents for others.

What's included in this industry?

Products and services covered in the Financial Asset Broking Services industry in New Zealand include Capital-raising services, Securities brokerage, Mergers and acquisitions services and Mortgage broking.

Companies

Companies covered in the Financial Asset Broking Services industry in New Zealand include CIP Holdings, Jarden and Macquarie.

Purchase this report to view all 4 major companies in this industry.

Related Terms

Related terms covered in the Financial Asset Broking Services industry in New Zealand include margin lending, loan-to-value ratio and mergers and acquisitions.

Industry Code

ANZSIC 2006

ANZSIC 6411 - Financial Asset Broking Services in New Zealand

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

New Zealand-based brokers face stiff competition from foreign counterparts, limiting their access to corporate clients. Larger companies like Xero tend to list on more liquid...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Heightened interest rates have weakened demand for mortgage brokers, but recent cash rate cuts are reigniting buyer interest. Rising housing affordability and improved market...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Auckland leads New Zealand's commerce and trade, with the highest proportion of financial asset brokers. However, larger, well-established brokers dominate the industry, so t...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

New Zealand's financial markets face stiff competition from foreign brokers due to its relatively smaller pool of capital. Nonetheless, domestic brokers can offset this by ca...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Subsidiaries of multinational companies benefit from strong reputations and significant capital investment pools. This gives them an edge over small domestic firms.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of CIP Holdings's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Jarden's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Macquarie's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for CIP Holdings, and factors influencing its performance in the industry
  • Description and key data for Jarden, and factors influencing its performance in the industry
  • Description and key data for Macquarie, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Business confidence is crucial for financial market activities, as it determines the likelihood of acquiring funds from investors. Low business confidence levels tend to lead...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Robust capital-raising activity has helped support profit as firms strengthen their balance sheets and invest in transformation initiatives. Despite lower M&A activity, telec...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Financial Asset Broking Services industry in New Zealand in 2025?

The market size of the Financial Asset Broking Services industry in New Zealand is $556.4m in 2025.

How many businesses are there in the Financial Asset Broking Services industry in New Zealand in 2025?

There are 15 businesses in the Financial Asset Broking Services industry in New Zealand, which has declined at a CAGR of 6.5 % between 2020 and 2025.

How may import tariffs affect the Financial Asset Broking Services industry in New Zealand?

The Financial Asset Broking Services industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Financial Asset Broking Services industry in New Zealand?

The Financial Asset Broking Services industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Financial Asset Broking Services industry in New Zealand grown or declined over the past 5 years?

The market size of the Financial Asset Broking Services industry in New Zealand has been declining at a CAGR of 5.8 % between 2020 and 2025.

What is the forecast growth of the Financial Asset Broking Services industry in New Zealand over the next 5 years?

Over the next five years, the Financial Asset Broking Services industry in New Zealand is expected to grow.

What are the biggest companies in the Financial Asset Broking Services industry in New Zealand?

The biggest companies operating in the Financial Asset Broking Services industry in New Zealand are CIP Holdings, Jarden and Macquarie

What does the Financial Asset Broking Services industry in New Zealand include?

Capital-raising services and Securities brokerage are part of the Financial Asset Broking Services industry in New Zealand.

Which companies have the highest market share in the Financial Asset Broking Services industry in New Zealand?

The company holding the most market share in the Financial Asset Broking Services industry in New Zealand is CIP Holdings.

How competitive is the Financial Asset Broking Services industry in New Zealand?

The level of competition is high and increasing in the Financial Asset Broking Services industry in New Zealand.

Related Industries

Widen your competitive advantage with related industries

View all industries in New Zealand

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in New Zealand include:

  • Statistics New Zealand
  • New Zealand Company Register
  • Ministry of Business, Innovation & Employment

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.