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NZ ANZSIC G4212NZ | Industry Report

Floor Coverings Retailing in New Zealand Industry Data and Analysis

RT
Ryan Tan
Analyst Melbourne, Australia July 2025

The Floor Coverings Retailing industry has faced challenging conditions over the past five years as fewer dwelling consents have dampened new home construction. Dwelling consents climbed from 41,032 in 2020-21 to 50,964 in 2021-22, but have since fallen to 34,062 in 2024-25 following higher borrowing costs and construction supply chain bottlenecks. This downturn has shifted industry focus from new builds to renovating existing residential properties. Some buyers have leaned towards cost-effective and eco-friendly options, spurring demand for timber, laminate and carpets made from recycled materials. Falling real household discretionary income over the two years through 2024-25 has limited consumer spending on non-essential items like new floor coverings, reducing demand for premium and higher-priced options, further constraining market expansion. Overall, industry revenue is expected to have fallen at an annualised 5.3% over the five years through 2025-26, to $962.2 million. This includes an anticipated uptick of 0.7% in 2025-26, due to an expected recovery in discretionary income, which will support demand for floor coverings.

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What's included in this industry analysis

IBISWorld's research coverage on the Floor Coverings Retailing industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.

About this industry

What's this industry report about?

The Floor Coverings Retailing industry in New Zealand operates under the ANZSIC industry code G4212NZ. Retailers sell a variety of floor coverings, including carpet, timber, vinyl and rugs. Retailers also offer tiles made from linoleum, vinyl, cork, carpet and rubber. Related terms covered in the Floor Coverings Retailing industry in New Zealand include augmented reality (ar) , internet of things (iot) , low volatile organic compound (voc) , matting and polypropylene.

What's included in this industry?

Products and services covered in Floor Coverings Retailing industry in New Zealand include Carpets, Floor rugs, mats and matting and Vinyl, timber and other floor coverings.

What companies are included in this industry?

Companies covered in the Floor Coverings Retailing industry in New Zealand include Flooring Xtra and Interiors.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Floor Coverings Retailing industry in New Zealand.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

Products & Markets

What's included in the Products and Markets chapter?

The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Floor Coverings Retailing industry in New Zealand.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Floor Coverings Retailing industry in New Zealand.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Floor Coverings Retailing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Floor Coverings Retailing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Floor Coverings Retailing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Floor Coverings Retailing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Floor Coverings Retailing industry in New Zealand.

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Frequently Asked Questions

What is the market size of the Floor Coverings Retailing industry in New Zealand in 2026?

The market size of the Floor Coverings Retailing industry in New Zealand is $962.2m in 2026.

How many businesses are there in the Floor Coverings Retailing industry in New Zealand in 2025?

There are 481 businesses in the Floor Coverings Retailing industry in New Zealand, which has grown at a CAGR of 0.6 % between 2020 and 2025.

How may import tariffs affect the Floor Coverings Retailing industry in New Zealand?

The Floor Coverings Retailing industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Floor Coverings Retailing industry in New Zealand?

The Floor Coverings Retailing industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Floor Coverings Retailing industry in New Zealand grown or declined over the past 5 years?

The market size of the Floor Coverings Retailing industry in New Zealand has been declining at a CAGR of 5.3 % between 2020 and 2025.

What is the forecast growth of the Floor Coverings Retailing industry in New Zealand over the next 5 years?

Over the next five years, the Floor Coverings Retailing industry in New Zealand is expected to grow.

What are the biggest companies in the Floor Coverings Retailing industry in New Zealand?

The biggest companies operating in the Floor Coverings Retailing industry in New Zealand are Flooring Xtra and Interiors

What does the Floor Coverings Retailing industry in New Zealand include?

Carpets and Floor rugs, mats and matting are part of the Floor Coverings Retailing industry in New Zealand.

Which companies have the highest market share in the Floor Coverings Retailing industry in New Zealand?

The company holding the most market share in the Floor Coverings Retailing industry in New Zealand is Flooring Xtra.

How competitive is the Floor Coverings Retailing industry in New Zealand?

The level of competition is moderate and steady in the Floor Coverings Retailing industry in New Zealand.

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