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Fuel Retailing in New Zealand Industry Data and Analysis
New Zealand’s Fuel Retailing industry remains heavily influenced by global oil prices and currency movements. The Russia-Ukraine conflict, which began in February 2022, and subsequent commodity shocks pushed petrol prices and revenue sharply higher before easing in 2024. Retailers have largely passed on the increased costs of crude oil, supporting profitability. However, persistent volatility, along with a weaker New Zealand dollar, continues to pressure margins. In response to this instability, retailers like Z Energy have expanded higher-margin convenience offerings like food and coffee to offset slower fuel growth, while also building infrastructure like charging stations. Overall, revenue is expected to grow at an annualised rate of 0.2% to $9.4 billion over the five years through 2025-26. This includes an expected decline of 3.2% in 2025-26, as world crude oil prices continue to correct downwards, causing declines in retail fuel prices.
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What's included in this industry analysis
IBISWorld's research coverage on the Fuel Retailing industry in New Zealand includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Fuel Retailing industry in New Zealand operates under the ANZSIC industry code G4000NZ. Industry operators retail fuels, including petrol, LPG or lubricating oils, typically at a service station. Industry players also retail convenience store goods and provide services, such as car washing, to supplement revenue. Related terms covered in the Fuel Retailing industry in New Zealand include petrol, diesel and liquefied petroleum gas (lpg).
What's included in this industry?
Products and services covered in Fuel Retailing industry in New Zealand include Petrol, Diesel and other fuel products and Non-fuel products and services.
What companies are included in this industry?
Companies covered in the Fuel Retailing industry in New Zealand include Ampol, BP New Zealand and Mobil Oil New Zealand.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Fuel Retailing industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Fuel Retailing industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Fuel Retailing industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Fuel Retailing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Fuel Retailing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Fuel Retailing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Fuel Retailing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Fuel Retailing industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Fuel Retailing industry in New Zealand in 2026?
The market size of the Fuel Retailing industry in New Zealand is $9.4bn in 2026.
How many businesses are there in the Fuel Retailing industry in New Zealand in 2026?
There are 645 businesses in the Fuel Retailing industry in New Zealand, which has declined at a CAGR of 0.5 % between 2021 and 2026.
How may import tariffs affect the Fuel Retailing industry in New Zealand?
The Fuel Retailing industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Fuel Retailing industry in New Zealand?
The Fuel Retailing industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Fuel Retailing industry in New Zealand grown or declined over the past 5 years?
The market size of the Fuel Retailing industry in New Zealand has been growing at a CAGR of 0.2 % between 2021 and 2026.
What is the forecast growth of the Fuel Retailing industry in New Zealand over the next 5 years?
Over the next five years, the Fuel Retailing industry in New Zealand is expected to grow.
What are the biggest companies in the Fuel Retailing industry in New Zealand?
The biggest companies operating in the Fuel Retailing industry in New Zealand are Ampol, BP New Zealand and Mobil Oil New Zealand
What does the Fuel Retailing industry in New Zealand include?
Petrol and Automotive LPG are part of the Fuel Retailing industry in New Zealand.
Which companies have the highest market share in the Fuel Retailing industry in New Zealand?
The company holding the most market share in the Fuel Retailing industry in New Zealand is Ampol.
How competitive is the Fuel Retailing industry in New Zealand?
The level of competition is high and steady in the Fuel Retailing industry in New Zealand.
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