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Grape Growing in New Zealand Industry Data and Analysis
The Grape Growing industry is navigating a complex period marked by record harvests, shifting demand and evolving market dynamics. Exceptional growing conditions have led to abundant, high-quality yields, but this surplus has coincided with weakening global wine consumption, particularly in key export markets. Consequently, wineries have reduced intake volumes, leaving many growers with unsold fruit and lower prices. Growers without long-term contracts have been most affected, facing volatile income and escalating per-unit costs. In response, many focus on cashflow management, yield control and cost-cutting while seeking innovative marketing strategies to move excess inventory. At the same time, shifting consumer preferences towards low-alcohol, organic and sustainable wines have accelerated changes in vineyard practices and varietal selection. The industry’s commitment to sustainability certification has strengthened profitability and become a competitive asset, bolstering international market access and reinforcing New Zealand’s clean, green brand. While the current oversupply presents immediate financial and operational challenges, growers that align with market trends and prioritise quality and sustainability are better positioned to withstand short-term disruptions. Industry revenue is expected to have decreased at an annualised 0.9% over the five years through 2025-26 to reach $1.06 billion, including an anticipated fall of 0.3% in 2025-26.
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What's included in this industry analysis
IBISWorld's research coverage on the Grape Growing industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Grape Growing industry in New Zealand operates under the ANZSIC industry code A0131NZ. Grape growing companies cultivate both wine and table grapes. This industry also includes the sun-drying of grapes conducted by table grape growers. Related terms covered in the Grape Growing industry in New Zealand include trellis, wine grapes, table grapes, terroir, cellar doors, vertical integration and premium positioning.
What's included in this industry?
Products and services covered in Grape Growing industry in New Zealand include Table and dried grapes, Red wine grapes and White wine grapes.
What companies are included in this industry?
The Grape Growing industry in New Zealand is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Grape Growing industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Grape Growing industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Grape Growing industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Grape Growing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Grape Growing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Grape Growing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Grape Growing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Grape Growing industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Grape Growing industry in New Zealand in 2026?
The market size of the Grape Growing industry in New Zealand is $1.1bn in 2026.
How many businesses are there in the Grape Growing industry in New Zealand in 2025?
There are 1,055 businesses in the Grape Growing industry in New Zealand, which has declined at a CAGR of 0.5 % between 2020 and 2025.
How may import tariffs affect the Grape Growing industry in New Zealand?
The Grape Growing industry in New Zealand is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Grape Growing industry in New Zealand?
The Grape Growing industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Grape Growing industry in New Zealand grown or declined over the past 5 years?
The market size of the Grape Growing industry in New Zealand has been declining at a CAGR of 0.9 % between 2020 and 2025.
What is the forecast growth of the Grape Growing industry in New Zealand over the next 5 years?
Over the next five years, the Grape Growing industry in New Zealand is expected to grow.
What does the Grape Growing industry in New Zealand include?
White wine grapes and Red wine grapes are part of the Grape Growing industry in New Zealand.
How competitive is the Grape Growing industry in New Zealand?
The level of competition is moderate and steady in the Grape Growing industry in New Zealand.
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