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Hairdressing and Beauty Services in New Zealand Industry Data and Analysis
The Hairdressing and Beauty Services industry is navigating a significant transition period shaped by shifting consumer behaviour and evolving market dynamics. Over the past five years, declining discretionary income has led to a reduced frequency of salon visits, lower rebooking rates and increased appointment cancellations, eroding revenue stability and staff productivity. Over this period, industry revenue is expected to contract at an annualised rate of 0.3% through 2025-26, reaching $1.6 billion, with a further slight decline of 0.1% anticipated in 2025-26. Profitability has also come under pressure as heightened competition, rising operational expenses and increased price sensitivity among clients have compressed margins. Salons have responded with value-driven promotions, digital booking systems and targeted marketing to retain clients and mitigate volatility. Despite these challenges, growth in the core female demographic aged between 15 and 45 has provided a resilient customer base, supporting demand for essential grooming and advanced treatments. Rising health and appearance consciousness is fuelling the premium segment, with consumers seeking science-backed, sustainable products and holistic experiences. The industry is also experiencing structural change as flexible work arrangements like rent-a-chair models and independent contracting intensify competition and lower operating costs. Salons are increasingly investing in upskilling, technology and innovation to differentiate their services. While barbershops are enjoying a resurgence, evolving into community hubs and expanding the scope of male grooming.The industry outlook is optimistic, underpinned by projected growth in discretionary income, easing inflation and steady wage gains. As consumers feel more financially secure, they're poised to increase the frequency of salon visits, opt for premium services and experiment with new beauty treatments, driving up average transaction values and supporting revenue stability. Salon chains are set to strengthen their leadership in the low- and mid-price segments by leveraging operational efficiencies, expanding their footprint and investing in digital platforms and customer experience. Sustainability will become a core competitive differentiator, with salons adopting organic and eco-friendly products to attract environmentally conscious clients and unlock new marketing channels. Meanwhile, the barbershop services segment will continue to rise, propelled by modern male grooming trends, multicultural influences and a strong focus on community and wellbeing. Salons that embrace innovation, personalisation and sustainability will be best positioned to capture growth opportunities and adapt to evolving consumer expectations, ensuring long-term resilience and relevance in a dynamic market. Overall, industry revenue is forecast to grow at an annualised 2.1% over the five years through 2030-31 to $1.8 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Hairdressing and Beauty Services industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Hairdressing and Beauty Services industry in New Zealand operates under the ANZSIC industry code S9511NZ. Industry providers mainly offer hairdressing or beauty services, like nail care, facials or make-up applications. Related terms covered in the Hairdressing and Beauty Services industry in New Zealand include laser hair removal , premiumisation , rent-a-chair and skinimalism .
What's included in this industry?
Products and services covered in Hairdressing and Beauty Services industry in New Zealand include Hairdressing services, Nail care services and Skincare services.
What companies are included in this industry?
Companies covered in the Hairdressing and Beauty Services industry in New Zealand include Vivo Salons, Rodney Wayne Limited and Barber Shop Company.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Hairdressing and Beauty Services industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Hairdressing and Beauty Services industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Hairdressing and Beauty Services industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Hairdressing and Beauty Services industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Hairdressing and Beauty Services industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Hairdressing and Beauty Services industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Hairdressing and Beauty Services industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Hairdressing and Beauty Services industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Hairdressing and Beauty Services industry in New Zealand in 2026?
The market size of the Hairdressing and Beauty Services industry in New Zealand is $1.6bn in 2026.
How many businesses are there in the Hairdressing and Beauty Services industry in New Zealand in 2025?
There are 6,147 businesses in the Hairdressing and Beauty Services industry in New Zealand, which has grown at a CAGR of 3.0 % between 2020 and 2025.
How may import tariffs affect the Hairdressing and Beauty Services industry in New Zealand?
The Hairdressing and Beauty Services industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Hairdressing and Beauty Services industry in New Zealand?
The Hairdressing and Beauty Services industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Hairdressing and Beauty Services industry in New Zealand grown or declined over the past 5 years?
The market size of the Hairdressing and Beauty Services industry in New Zealand has been declining at a CAGR of 0.3 % between 2020 and 2025.
What is the forecast growth of the Hairdressing and Beauty Services industry in New Zealand over the next 5 years?
Over the next five years, the Hairdressing and Beauty Services industry in New Zealand is expected to grow.
What are the biggest companies in the Hairdressing and Beauty Services industry in New Zealand?
The biggest companies operating in the Hairdressing and Beauty Services industry in New Zealand are Vivo Salons, Rodney Wayne Limited and Barber Shop Company
What does the Hairdressing and Beauty Services industry in New Zealand include?
Hairdressing services and Nail care services are part of the Hairdressing and Beauty Services industry in New Zealand.
Which companies have the highest market share in the Hairdressing and Beauty Services industry in New Zealand?
The company holding the most market share in the Hairdressing and Beauty Services industry in New Zealand is Vivo Salons.
How competitive is the Hairdressing and Beauty Services industry in New Zealand?
The level of competition is high and increasing in the Hairdressing and Beauty Services industry in New Zealand.
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