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Internet Service Providers and Web Search Portals in New Zealand Industry Data and Analysis
The industry has experienced a decline in revenue over the past five years, largely due to the completion of the Ultra-Fast Broadband (UFB) rollout in December 2022. With fibre now available to over 87% of the population, the market is highly saturated, leaving little room for growth through new connections. As a result, providers have pivoted towards retaining existing customers by offering bundled services and value-added features. Despite efforts to improve operational efficiency and invest in network modernisation, profit margins have stayed mostly flat because of lacklustre demand from households. Meanwhile, global search engines’ overwhelming dominance has pushed New Zealand-owned alternatives out of relevance, consolidating the industry’s revenue around internet service providers (ISPs). With the top four providers now controlling nearly 90% of the market and significant barriers preventing new entrants, the industry is highly concentrated. Overall, industry revenue is expected to have declined by an annualised 1.3% to $1.7 billion in 2025-26. This includes an anticipated decline of 0.8% from 2024-25.
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What's included in this industry analysis
IBISWorld's research coverage on the Internet Service Providers and Web Search Portals industry in New Zealand includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Internet Service Providers and Web Search Portals industry in New Zealand operates under the ANZSIC industry code J5910NZ. The Internet Service Providers and Web Search Portals industry comprises companies that are mainly engaged in providing internet access services. Units that provide web search portals used to search the internet are also included. Related terms covered in the Internet Service Providers and Web Search Portals industry in New Zealand include asymmetric digital subscriber line (adsl), megabits per second (mbps), fifth-generation wireless (5g) and fibre-to-the-premises (fttp).
What's included in this industry?
Products and services covered in Internet Service Providers and Web Search Portals industry in New Zealand include Digital subscriber line (DSL), Fibre and Other services.
What companies are included in this industry?
Companies covered in the Internet Service Providers and Web Search Portals industry in New Zealand include Spark NZ, One New Zealand and 2degrees Mobile.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Internet Service Providers and Web Search Portals industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Internet Service Providers and Web Search Portals industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Internet Service Providers and Web Search Portals industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Internet Service Providers and Web Search Portals industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Internet Service Providers and Web Search Portals industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Internet Service Providers and Web Search Portals industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Internet Service Providers and Web Search Portals industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Internet Service Providers and Web Search Portals industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Internet Service Providers and Web Search Portals industry in New Zealand in 2026?
The market size of the Internet Service Providers and Web Search Portals industry in New Zealand is $1.7bn in 2026.
How many businesses are there in the Internet Service Providers and Web Search Portals industry in New Zealand in 2026?
There are 227 businesses in the Internet Service Providers and Web Search Portals industry in New Zealand, which has declined at a CAGR of 2.1 % between 2021 and 2026.
How may import tariffs affect the Internet Service Providers and Web Search Portals industry in New Zealand?
The Internet Service Providers and Web Search Portals industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Internet Service Providers and Web Search Portals industry in New Zealand?
The Internet Service Providers and Web Search Portals industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Internet Service Providers and Web Search Portals industry in New Zealand grown or declined over the past 5 years?
The market size of the Internet Service Providers and Web Search Portals industry in New Zealand has been declining at a CAGR of 1.3 % between 2021 and 2026.
What is the forecast growth of the Internet Service Providers and Web Search Portals industry in New Zealand over the next 5 years?
Over the next five years, the Internet Service Providers and Web Search Portals industry in New Zealand is expected to grow.
What are the biggest companies in the Internet Service Providers and Web Search Portals industry in New Zealand?
The biggest companies operating in the Internet Service Providers and Web Search Portals industry in New Zealand are Spark NZ, One New Zealand and 2degrees Mobile
What does the Internet Service Providers and Web Search Portals industry in New Zealand include?
Digital subscriber line (DSL) and Fibre are part of the Internet Service Providers and Web Search Portals industry in New Zealand.
Which companies have the highest market share in the Internet Service Providers and Web Search Portals industry in New Zealand?
The company holding the most market share in the Internet Service Providers and Web Search Portals industry in New Zealand is Spark NZ.
How competitive is the Internet Service Providers and Web Search Portals industry in New Zealand?
The level of competition is high and increasing in the Internet Service Providers and Web Search Portals industry in New Zealand.
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