IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Meat, Poultry and Smallgoods Wholesaling in New Zealand Industry Data and Analysis
New Zealand’s Meat, Poultry and Smallgoods Wholesaling industry has faced numerous challenges in recent years. Per capita meat consumption in New Zealand has fallen, especially for beef and lamb, as rising health concerns, cost-of-living pressures and high red meat prices influence consumer behaviour. Although demand from cafes, restaurants and takeaways has surged since COVID-19 restrictions were lifted, the industry continues to face challenges from vertically integrated processors and major supermarket chains that routinely bypass traditional wholesalers, reducing their market share and profit margins. The industry has also been negatively affected by saturation and significant barriers to entry. Overall, industry revenue is expected to have declined by an annualised 2.9% to $1.5 billion in 2025-26, which includes an anticipated drop of 1.7% in the current year.
Access this data your way
The Meat, Poultry and Smallgoods Wholesaling in New Zealand Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Meat, Poultry and Smallgoods Wholesaling industry in New Zealand operates under the ANZSIC industry code F3602NZ. Industry operators primarily wholesale fresh or frozen meat, bacon, ham, smallgoods, poultry or rabbit meat. Businesses generally purchase meat, poultry and smallgoods from meat processors and manufacturers and sell these products to retailers, with little or no additional processing beyond repackaging. The industry excludes the wholesale of canned meat and the wholesale of industry products in conjunction with a variety of other grocery products. Related terms covered in the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand include smallgoods, wholesale bypass, retail-ready meat, enterprise resource planning (erp) software and customer relationship management (crm) software.
What's included in this industry?
Products and services covered in Meat, Poultry and Smallgoods Wholesaling industry in New Zealand include Pork meat and pork smallgoods, Poultry and Beef, veal and beef smallgoods.
What companies are included in this industry?
The Meat, Poultry and Smallgoods Wholesaling industry in New Zealand is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand in 2026?
The market size of the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand is $1.5bn in 2026.
How many businesses are there in the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand in 2026?
There are 160 businesses in the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand, which has declined at a CAGR of 1.0 % between 2021 and 2026.
How may import tariffs affect the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand?
The Meat, Poultry and Smallgoods Wholesaling industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand?
The Meat, Poultry and Smallgoods Wholesaling industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand grown or declined over the past 5 years?
The market size of the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand has been declining at a CAGR of 2.9 % between 2021 and 2026.
What is the forecast growth of the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand over the next 5 years?
Over the next five years, the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand is expected to grow.
What does the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand include?
Sheep meat and Poultry are part of the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand.
How competitive is the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand?
The level of competition is high and increasing in the Meat, Poultry and Smallgoods Wholesaling industry in New Zealand.
Cut through the noise with intelligence you can trust
