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Personal Welfare Services in New Zealand Industry Data and Analysis
The COVID-19 pandemic heightened the focus on health and social services, benefiting the industry through increased government funding and overall demand. However, subsequent to the pandemic, particularly through 2023-24, the Personal Welfare Services industry encountered mounting pressures as economic strains drove more individuals and families to seek support. Despite rising demand, government funding tightened sharply under new fiscal constraints, particularly impacting broad-based community services. While targeted areas like family violence prevention received increased backing, eligibility rules for housing support became stricter, limiting access for many. With more organisations competing for shrinking pools of government and philanthropic funding, the industry has faced growing uncertainty and must adapt to continued funding volatility even as the need for its core services remains elevated. As a result, revenue for the Personal Welfare Services industry is expected to drop at an annualised 1.3% over the five years through 2025-26, to total $2.5 billion.Ongoing issues like a marked increase in substance use have amplified the need for personal welfare services, particularly in drug rehabilitation and counselling. Although inflation and cost-of-living pressures were severe from 2022 to early 2024, recent easing has provided some relief. However, the lingering impacts still weigh heavily on children and vulnerable groups, whose hardship has been exacerbated by reduced welfare support.Looking ahead, personal welfare services will face a more selective funding environment shaped by fiscal restraint and intensified competition. Government spending is expected to prioritise targeted programs, particularly in mental health and family violence prevention, while general community support services risk stagnating or losing ground if they cannot demonstrate clear results. With the population ageing and public funds set to be capped, industry providers will need to adapt by diversifying their income streams beyond government funding and strengthening private sector partnerships, particularly as workforce gaps and rising demand for elder care add further strain. This is will likely culminate in revenue falling at an annualised 1.5% over the five years through 2030-31 to $2.3 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Personal Welfare Services industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Personal Welfare Services industry in New Zealand operates under the ANZSIC industry code Q8790NZ. The industry provides social support directly to clients. Industry services include adoption, aged-care assistance, disability assistance, youth welfare and welfare counselling. Only short-stay accommodation services are included in the industry. Related terms covered in the Personal Welfare Services industry in New Zealand include social enterprise, hazardous drinking and housing stress.
What's included in this industry?
Products and services covered in Personal Welfare Services industry in New Zealand include Disability assistance services, Aged-care assistance services and Child, youth and family services.
What companies are included in this industry?
Companies covered in the Personal Welfare Services industry in New Zealand include The Salvation Army New Zealand, New Zealand Red Cross and Blind Low Vision NZ.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Personal Welfare Services industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Personal Welfare Services industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Personal Welfare Services industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Personal Welfare Services industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Personal Welfare Services industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Personal Welfare Services industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Personal Welfare Services industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Personal Welfare Services industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Personal Welfare Services industry in New Zealand in 2026?
The market size of the Personal Welfare Services industry in New Zealand is $2.5bn in 2026.
How many businesses are there in the Personal Welfare Services industry in New Zealand in 2025?
There are 2,248 businesses in the Personal Welfare Services industry in New Zealand, which has grown at a CAGR of 4.5 % between 2020 and 2025.
How may import tariffs affect the Personal Welfare Services industry in New Zealand?
The Personal Welfare Services industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Personal Welfare Services industry in New Zealand?
The Personal Welfare Services industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Personal Welfare Services industry in New Zealand grown or declined over the past 5 years?
The market size of the Personal Welfare Services industry in New Zealand has been declining at a CAGR of 1.3 % between 2020 and 2025.
What is the forecast growth of the Personal Welfare Services industry in New Zealand over the next 5 years?
Over the next five years, the Personal Welfare Services industry in New Zealand is expected to decline.
What are the biggest companies in the Personal Welfare Services industry in New Zealand?
The biggest companies operating in the Personal Welfare Services industry in New Zealand are The Salvation Army New Zealand, New Zealand Red Cross and Blind Low Vision NZ
What does the Personal Welfare Services industry in New Zealand include?
Child, youth and family services and Disability assistance services are part of the Personal Welfare Services industry in New Zealand.
Which companies have the highest market share in the Personal Welfare Services industry in New Zealand?
The company holding the most market share in the Personal Welfare Services industry in New Zealand is The Salvation Army New Zealand.
How competitive is the Personal Welfare Services industry in New Zealand?
The level of competition is low and steady in the Personal Welfare Services industry in New Zealand.
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