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Poultry Processing in New Zealand Industry Data and Analysis
New Zealand’s Poultry Processing industry has experienced modest overall growth over the past five years. Processors have contended with challenges like global supply chain disruptions and a tightening labour market. However, increased per capita poultry consumption and strong demand from food-service operators have helped cushion downturns. Industry revenue is expected to expand at an annualised 1.0% over the five years through 2025-26 to $1.7 billion. This includes an anticipated 1.7% fall in revenue in 2025-26, reflecting ongoing cost-of-living pressures, elevated input costs (particularly feed inflation) and softening consumer demand.
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What's included in this industry analysis
IBISWorld's research coverage on the Poultry Processing industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Poultry Processing industry in New Zealand operates under the ANZSIC industry code C1112NZ. The poultry processing industry comprises operators that slaughter and process live poultry, like broiler chickens, turkeys and ducks, into primary cuts and value-added products. Activities include abattoir operations, evisceration, portioning, marinating, crumb-coating and chilled or frozen packaging, as well as refrigerated storage and distribution to retail, wholesale and food-service customers. Related terms covered in the Poultry Processing industry in New Zealand include free-range poultry, conventionally farmed chicken, abattoir and evisceration.
What's included in this industry?
Products and services covered in Poultry Processing industry in New Zealand include Conventionally farmed chicken, Free-range and organic chicken and Other poultry.
What companies are included in this industry?
Companies covered in the Poultry Processing industry in New Zealand include Bounty Holdings New Zealand, Inghams and Brink's NZ chicken.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Poultry Processing industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Poultry Processing industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Poultry Processing industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Poultry Processing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Poultry Processing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Poultry Processing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Poultry Processing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Poultry Processing industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Poultry Processing industry in New Zealand in 2026?
The market size of the Poultry Processing industry in New Zealand is $1.7bn in 2026.
How many businesses are there in the Poultry Processing industry in New Zealand in 2025?
There are 14 businesses in the Poultry Processing industry in New Zealand, which has declined at a CAGR of 4.9 % between 2020 and 2025.
How may import tariffs affect the Poultry Processing industry in New Zealand?
The Poultry Processing industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Poultry Processing industry in New Zealand?
The Poultry Processing industry in New Zealand is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Poultry Processing industry in New Zealand grown or declined over the past 5 years?
The market size of the Poultry Processing industry in New Zealand has been growing at a CAGR of 1.0 % between 2020 and 2025.
What is the forecast growth of the Poultry Processing industry in New Zealand over the next 5 years?
Over the next five years, the Poultry Processing industry in New Zealand is expected to grow.
What are the biggest companies in the Poultry Processing industry in New Zealand?
The biggest companies operating in the Poultry Processing industry in New Zealand are Bounty Holdings New Zealand, Inghams and Brink's NZ chicken
What does the Poultry Processing industry in New Zealand include?
Conventionally farmed chickens and Free-range and organic chickens are part of the Poultry Processing industry in New Zealand.
Which companies have the highest market share in the Poultry Processing industry in New Zealand?
The company holding the most market share in the Poultry Processing industry in New Zealand is Bounty Holdings New Zealand.
How competitive is the Poultry Processing industry in New Zealand?
The level of competition is high and steady in the Poultry Processing industry in New Zealand.
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