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Sheep-Beef Cattle Farming in New Zealand - Market Research Report (2015-2030)

Josh Francisco Josh Francisco Melbourne, Australia Last Updated: July 2025 ANZSIC A0144NZ

Revenue

$4.8bn

2025-26

$4.8bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

8,696

Businesses

5,763

Wages

$XXX.Xm

Sheep-Beef Cattle Farming in New Zealand industry analysis

Sheep-beef cattle farmers have been reducing their sheep flocks and cattle herds, as they switch to more profitable alternative uses of land like dairy farming. Domestic meat and wool markets are mature and largely stagnant, with per capita meat consumption steadily falling over the past five years and only a very small domestic apparel manufacturing sector. As a result, industry revenues have been driven by downstream processors and wholesalers that cater to export markets. Rising beef and sheep meat prices are helping to offset industry revenue falls from declining herd and flock numbers. While China, New Zealand’s largest trading partner, is demanding less imported goods, growing international markets like the United States have created revenue growth opportunities for sheep and beef cattle farmers in recent years. Wool export performance, on the other hand, has been lacklustre and is expected to remain subdued in 2025-26, with low prices keeping export revenues well below historic levels despite steady export volumes. Given the state of meat exports and wool exports, industry revenue is expected to edge downwards by 0.7% to $4.8 billion in 2025-26, reflecting an annualised decline of 2.2% over the past five years.

Trends and Insights

  • Rising export meat prices and falling input costs are supporting farmer profitability despite declining livestock numbers and domestic demand. Wool exports, however, remain under pressure from global competition and subdued demand, prompting some farmers to diversify or exit wool production.
  • Rising global demand for sheep and beef meat, especially from the US, is driving industry growth despite falling domestic consumption and flock numbers. In contrast, live animal exports have dwindled due to strict regulations and high air transport costs.
  • Manawatu-Whanganui is a major agricultural area of New Zealand. It has the downstream logistics and agricultural services to support a large number of sheep-beef cattle farms.
  • The Sheep-Beef Cattle industry is highly fragmented and dominated by small, family-owned farms. Larger farms have advantages in efficiency and compliance, but no single operator holds significant market share due to the sector's structure.
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Competitors

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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 2.2 % over the past five years, to reach an estimated $4.8bn in 2025.

Trends and Insights

Elevated beef and sheep meat prices have partially offset revenue decline from lower herd and flock numbers

  • Beef herds are expected to decline in 2025-26 due to continued conversion of grazing land to forestry and other uses, reducing available pasture. Sheep flock numbers are also declining as large areas of sheep farmland are converted to forestry or alternative more profitable land uses.
  • Additional trends and insights available with purchase
Sheep-Beef Cattle Farming in New Zealand
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Environmental and ethical concerns are set to constrain output

  • A ban on live animal exports by sea came into effect in April 2023. With exports by air representing a less cost-effective option, livestock exports will remain a minimal part of sheep-beef cattle farming.

Biggest companies in the Sheep-Beef Cattle Farming in New Zealand

Company
Market Share (%)
2026
Revenue ($m)
2026
Lone Star Farms
17.2

To view the market share and analysis for all 1 top companies in this industry, view purchase options.

Products & Services Segmentation

Sheep-Beef Cattle Farming in New Zealand
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Beef cattle, Sheep and Wool. Beef cattle is the largest segment of the Sheep-Beef Cattle Farming in New Zealand.

Trends and Insights

The national flock size is on the wane, but demand for sheep meat is climbing

  • Lamb is the most popular type of sheep meat. The segment also includes mutton and hogget, which are distinguished by the age of the sheep. Sheep can also be sold for breeding purposes.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry farmers primarily breed, farm, graze and sell sheep and beef cattle.

What's included in this industry?

Products and services covered in the Sheep-Beef Cattle Farming industry in New Zealand include Beef cattle farming and Sheep farming.

Companies

Companies covered in the Sheep-Beef Cattle Farming industry in New Zealand include Lone Star Farms.

Purchase this report to view all 1 major companies in this industry.

Related Terms

Related terms covered in the Sheep-Beef Cattle Farming industry in New Zealand include hogget, turn-off rate and carcass condemnation.

Industry Code

ANZSIC 2006

ANZSIC 0144 - Sheep-Beef Cattle Farming in New Zealand

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Rising export meat prices and falling input costs are supporting farmer profitability despite declining livestock numbers and domestic demand. Wool exports, however, remain u...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Rising global demand for sheep and beef meat, especially from the US, is driving industry growth despite falling domestic consumption and flock numbers. In contrast, live ani...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Manawatu-Whanganui is a major agricultural area of New Zealand. It has the downstream logistics and agricultural services to support a large number of sheep-beef cattle farms...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The Sheep-Beef Cattle industry is highly fragmented and dominated by small, family-owned farms. Larger farms have advantages in efficiency and compliance, but no single opera...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

No major companies operate in the Sheep-Beef Cattle Farming industry. Most companies are small and family-run farms that do not have the scale to reach a significant level of...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Lone Star Farms's performance by revenue, market share and profit margin from 2019 through 2025

Detailed analysis

  • Description and key data for Lone Star Farms, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Production volumes and prices for beef, sheep meat and wool are critical revenue drivers for the industry. Higher slaughter rates and strong prices generally boost profitabil...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Input costs for sheep and beef farming have eased as global supply shortages subside. Falling prices for fertilisers, chemicals, and fuel, coupled with favourable weather imp...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Sheep-Beef Cattle Farming industry in New Zealand in 2025?

The market size of the Sheep-Beef Cattle Farming industry in New Zealand is $4.8bn in 2025.

How many businesses are there in the Sheep-Beef Cattle Farming industry in New Zealand in 2025?

There are 5,763 businesses in the Sheep-Beef Cattle Farming industry in New Zealand, which has declined at a CAGR of 3.7 % between 2020 and 2025.

How may import tariffs affect the Sheep-Beef Cattle Farming industry in New Zealand?

The Sheep-Beef Cattle Farming industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Sheep-Beef Cattle Farming industry in New Zealand?

The Sheep-Beef Cattle Farming industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Sheep-Beef Cattle Farming industry in New Zealand grown or declined over the past 5 years?

The market size of the Sheep-Beef Cattle Farming industry in New Zealand has been declining at a CAGR of 2.2 % between 2020 and 2025.

What is the forecast growth of the Sheep-Beef Cattle Farming industry in New Zealand over the next 5 years?

Over the next five years, the Sheep-Beef Cattle Farming industry in New Zealand is expected to grow.

What are the biggest companies in the Sheep-Beef Cattle Farming industry in New Zealand?

The biggest company operating in the Sheep-Beef Cattle Farming industry in New Zealand is Lone Star Farms

What does the Sheep-Beef Cattle Farming industry in New Zealand include?

Beef cattle farming and Sheep farming are part of the Sheep-Beef Cattle Farming industry in New Zealand.

Which companies have the highest market share in the Sheep-Beef Cattle Farming industry in New Zealand?

The company holding the most market share in the Sheep-Beef Cattle Farming industry in New Zealand is Lone Star Farms.

How competitive is the Sheep-Beef Cattle Farming industry in New Zealand?

The level of competition is moderate and increasing in the Sheep-Beef Cattle Farming industry in New Zealand.

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in New Zealand include:

  • Statistics New Zealand
  • New Zealand Company Register
  • Ministry of Business, Innovation & Employment

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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