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Stationery Goods Retailing in New Zealand Industry Data and Analysis
The Stationery Goods Retailing industry in New Zealand has been adversely affected by technological advancements, the global pandemic and rising competition from online retailers. Online learning solutions and increasing usage of laptops and tablets in schools have severely hindered stationery product demand, causing a long-term decline in industry revenue. The shift to remote working and virtual meetings during the pandemic, coupled with growing dependency on cloud-based online storage platforms, has suppressed the need for paper-based stationery in the corporate world.
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What's included in this industry analysis
IBISWorld's research coverage on the Stationery Goods Retailing industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Stationery Goods Retailing industry in New Zealand operates under the ANZSIC industry code G4272NZ. Retailers sell various stationery products like pens, pencils, notebooks, paper and ink. Businesses in the industry purchase products from manufacturers, wholesalers and international suppliers. Department stores, supermarkets and online-only businesses are excluded from the industry. Related terms covered in the Stationery Goods Retailing industry in New Zealand include scrapbooking, premiumisation and stamp pad.
What's included in this industry?
Products and services covered in Stationery Goods Retailing industry in New Zealand include Notebooks and paper stationery, Other paper and paperboard products and Pens, pencils, crayons and stamp pads.
What companies are included in this industry?
Companies covered in the Stationery Goods Retailing industry in New Zealand include The Warehouse Group and James Pascoe.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Stationery Goods Retailing industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Stationery Goods Retailing industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Stationery Goods Retailing industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Stationery Goods Retailing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Stationery Goods Retailing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Stationery Goods Retailing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Stationery Goods Retailing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Stationery Goods Retailing industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Stationery Goods Retailing industry in New Zealand in 2026?
The market size of the Stationery Goods Retailing industry in New Zealand is $395.9m in 2026.
How many businesses are there in the Stationery Goods Retailing industry in New Zealand in 2025?
There are 197 businesses in the Stationery Goods Retailing industry in New Zealand, which has declined at a CAGR of 1.8 % between 2020 and 2025.
How may import tariffs affect the Stationery Goods Retailing industry in New Zealand?
The Stationery Goods Retailing industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Stationery Goods Retailing industry in New Zealand?
The Stationery Goods Retailing industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Stationery Goods Retailing industry in New Zealand grown or declined over the past 5 years?
The market size of the Stationery Goods Retailing industry in New Zealand has been declining at a CAGR of 7.8 % between 2020 and 2025.
What is the forecast growth of the Stationery Goods Retailing industry in New Zealand over the next 5 years?
Over the next five years, the Stationery Goods Retailing industry in New Zealand is expected to grow.
What are the biggest companies in the Stationery Goods Retailing industry in New Zealand?
The biggest companies operating in the Stationery Goods Retailing industry in New Zealand are The Warehouse Group and James Pascoe
What does the Stationery Goods Retailing industry in New Zealand include?
Pens, pencils, crayons and stamp pads and Notebooks and paper stationery are part of the Stationery Goods Retailing industry in New Zealand.
Which companies have the highest market share in the Stationery Goods Retailing industry in New Zealand?
The company holding the most market share in the Stationery Goods Retailing industry in New Zealand is The Warehouse Group.
How competitive is the Stationery Goods Retailing industry in New Zealand?
The level of competition is moderate and increasing in the Stationery Goods Retailing industry in New Zealand.
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