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Taxi and Limousine Transport in New Zealand Industry Data and Analysis
The Taxi and Limousine industry has experienced a mixed performance over recent years because of several factors. Rebounding tourist activity has contributed to revenue growth, with total tourist visitor days surging from 59.2 million in 2021-22 to an expected 133.1 million in 2024-25. Rising fuel prices, propelled by global factors like the Russia-Ukraine conflict and OPEC production cuts, have led to significant price-driven revenue growth. However, operators have partly absorbed climbing expenses to avoid risking reduced ridership, tightening their profit margins. Intensified competition from ride-sharing platforms like Uber has limited taxi companies' ability to raise fares, further pressuring margins. Falling marriage rates, the prevalence of remote work and job cuts, particularly among civil servants, have also threatened demand for taxi and limousine services. Industrywide revenue is expected to have climbed at an annualised 6.9% over the past five years to total $664.2 billion in 2024-25, when revenue is anticipated to fall 1.0%.
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What's included in this industry analysis
IBISWorld's research coverage on the Taxi and Limousine Transport industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released March 2025.
About this industry
What's this industry report about?
The Taxi and Limousine Transport industry in New Zealand operates under the ANZSIC industry code I4626NZ. The industry is primarily engaged in operating taxi cabs or private hire cars with drivers that transport passengers. Ride-sharing services, like Uber, are excluded from the industry. Related terms covered in the Taxi and Limousine Transport industry in New Zealand include gps, wheelchair-accessible taxis and maxi taxi.
What's included in this industry?
Products and services covered in Taxi and Limousine Transport industry in New Zealand include Non-booked taxi services, Booked taxi services and Limousine, wedding and luxury car services.
What companies are included in this industry?
The Taxi and Limousine Transport industry in New Zealand is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Taxi and Limousine Transport industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Taxi and Limousine Transport industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Taxi and Limousine Transport industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Taxi and Limousine Transport industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Taxi and Limousine Transport industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Taxi and Limousine Transport industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Taxi and Limousine Transport industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Taxi and Limousine Transport industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Taxi and Limousine Transport industry in New Zealand in 2026?
The market size of the Taxi and Limousine Transport industry in New Zealand is $664.2m in 2026.
How many businesses are there in the Taxi and Limousine Transport industry in New Zealand in 2025?
There are 3,160 businesses in the Taxi and Limousine Transport industry in New Zealand, which has declined at a CAGR of 3.8 % between 2020 and 2025.
How may import tariffs affect the Taxi and Limousine Transport industry in New Zealand?
The Taxi and Limousine Transport industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Taxi and Limousine Transport industry in New Zealand?
The Taxi and Limousine Transport industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Taxi and Limousine Transport industry in New Zealand grown or declined over the past 5 years?
The market size of the Taxi and Limousine Transport industry in New Zealand has been growing at a CAGR of 6.9 % between 2020 and 2025.
What is the forecast growth of the Taxi and Limousine Transport industry in New Zealand over the next 5 years?
Over the next five years, the Taxi and Limousine Transport industry in New Zealand is expected to grow.
What does the Taxi and Limousine Transport industry in New Zealand include?
Non-booked taxi services and Booked taxi services are part of the Taxi and Limousine Transport industry in New Zealand.
How competitive is the Taxi and Limousine Transport industry in New Zealand?
The level of competition is high and increasing in the Taxi and Limousine Transport industry in New Zealand.
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