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Vegetable Growing in New Zealand Industry Data and Analysis
New Zealand’s Vegetable Growing industry has been on a positive trajectory thanks to strong demand factors. More consumers are seeking healthier diets, sometimes swapping meat for vegetables, which has increased demand for nutrient-dense crops. Given the relative price difference with meat, the ongoing cost-of-living crisis has also encouraged some consumers to substitute meat with vegetable dishes. Vegetable exports, especially onions, have bolstered industry revenue in some years like 2024-25, though total real export values have inched downwards since 2020-21. Despite positive demand factors, the industry has also experienced significant challenges over the past five years. There have been supply shocks from environmental stresses, like flooding and periodic droughts that have periodically reduced yields and revenue. Moreover, rising wage costs from an ongoing labour shortage have challenged profit margin growth, with automation trends failing to offset this pressure. Overall, industry revenue is set to grow to an estimated $1.7 billion in 2025-26, reflecting an annualised growth rate of 0.8%. This figure also includes anticipated growth of 4.7% in 2025-26.
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What's included in this industry analysis
IBISWorld's research coverage on the Vegetable Growing industry in New Zealand includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Vegetable Growing industry in New Zealand operates under the ANZSIC industry code A0120NZ. Industry operators grow vegetables outdoors and under cover. Outdoor growing occurs in open fields, while under cover growing occurs primarily in greenhouses, cold frames, cloth houses and lath houses. The definition covers a wide variety of produce including common vegetables like onions, potatoes, sweet corn and garlic, but also those that are botanically not considered vegetables, like tomatoes, truffles, melons and fresh herbs. This industry also includes mushroom growing activities in New Zealand. Related terms covered in the Vegetable Growing industry in New Zealand include horticulture, greenhouse, crop rotation and cover cropping.
What's included in this industry?
Products and services covered in Vegetable Growing industry in New Zealand include Potatoes, Onions, shallots, leeks and garlic and Tomatoes.
What companies are included in this industry?
Companies covered in the Vegetable Growing industry in New Zealand include Balle Bros No.2 and Leaderbrand Holdings.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Vegetable Growing industry in New Zealand.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Vegetable Growing industry in New Zealand.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Vegetable Growing industry in New Zealand.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Vegetable Growing industry in New Zealand. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Vegetable Growing industry in New Zealand. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Vegetable Growing industry in New Zealand. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Vegetable Growing industry in New Zealand. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Vegetable Growing industry in New Zealand.
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Frequently Asked Questions
What is the market size of the Vegetable Growing industry in New Zealand in 2026?
The market size of the Vegetable Growing industry in New Zealand is $1.7bn in 2026.
How many businesses are there in the Vegetable Growing industry in New Zealand in 2025?
There are 984 businesses in the Vegetable Growing industry in New Zealand, which has grown at a CAGR of 2.6 % between 2020 and 2025.
How may import tariffs affect the Vegetable Growing industry in New Zealand?
The Vegetable Growing industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Vegetable Growing industry in New Zealand?
The Vegetable Growing industry in New Zealand is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Vegetable Growing industry in New Zealand grown or declined over the past 5 years?
The market size of the Vegetable Growing industry in New Zealand has been growing at a CAGR of 0.8 % between 2020 and 2025.
What is the forecast growth of the Vegetable Growing industry in New Zealand over the next 5 years?
Over the next five years, the Vegetable Growing industry in New Zealand is expected to grow.
What are the biggest companies in the Vegetable Growing industry in New Zealand?
The biggest companies operating in the Vegetable Growing industry in New Zealand are Balle Bros No.2 and Leaderbrand Holdings
What does the Vegetable Growing industry in New Zealand include?
Potatoes and Onions, shallots, leeks and garlic are part of the Vegetable Growing industry in New Zealand.
Which companies have the highest market share in the Vegetable Growing industry in New Zealand?
The company holding the most market share in the Vegetable Growing industry in New Zealand is Balle Bros No.2.
How competitive is the Vegetable Growing industry in New Zealand?
The level of competition is moderate and increasing in the Vegetable Growing industry in New Zealand.
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