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NO NO-J6312 | Industry Report | Factsheet

Web Portal Operation in Norway Industry Data and Analysis

HT
Heydon Thomas
Analyst London, United Kingdom June 2025

The Web Portal Operation industry in Norway has a market size of €535.1m in 2026 with annual revenue growth of -5.3 %. This industry covers the operation of search engines and other websites that act as portals to the internet. Typically, these platforms allow users to search through and filter the information available on the internet. Businesses generate revenue by selling advertising space or sponsoring search results presented to portal users.

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What's included in this industry analysis

IBISWorld's research coverage on the Web Portal Operation industry in Norway includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of February 2026.

About this industry

What's this industry report about?

The Web Portal Operation industry in Norway operates under the industry code NO-J6312. This industry covers the operation of search engines and other websites that act as portals to the internet. Typically, these platforms allow users to search through and filter the information available on the internet. Businesses generate revenue by selling advertising space or sponsoring search results presented to portal users. Related terms covered in the Web Portal Operation industry in Norway include cost-per-click, cookie, cost per impression and traffic acquisition cost.

What's included in this industry?

Products and services covered in Web Portal Operation industry in Norway include Search ads, Display ads and Subscription and licensing.

What companies are included in this industry?

Companies covered in the Web Portal Operation industry in Norway include Alphabet Inc and Microsoft Corporation.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Web Portal Operation industry in Norway.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Web Portal Operation industry in Norway. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Web Portal Operation industry in Norway. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Web Portal Operation industry in Norway. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Country Benchmarks

What's included in the Country Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Cafes and Coffee Shops industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Web Portal Operation industry in Norway.

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Frequently Asked Questions

What is the market size of the Web Portal Operation industry in Norway in 2026?

The market size of the Web Portal Operation industry in Norway is €535.1m in 2026.

How many businesses are there in the Web Portal Operation industry in Norway in 2025?

There are 558 businesses in the Web Portal Operation industry in Norway, which has grown at a CAGR of 0.0 % between 2020 and 2025.

Has the Web Portal Operation industry in Norway grown or declined over the past 5 years?

The market size of the Web Portal Operation industry in Norway has been declining at a CAGR of 7.3 % between 2020 and 2025.

What is the forecast growth of the Web Portal Operation industry in Norway over the next 5 years?

Over the next five years, the Web Portal Operation industry in Norway is expected to decline.

What are the biggest companies in the Web Portal Operation industry in Norway?

The biggest companies operating in the Web Portal Operation industry in Norway are Alphabet Inc and Microsoft Corporation

What does the Web Portal Operation industry in Norway include?

Search ads and Display ads are part of the Web Portal Operation industry in Norway.

Which companies have the highest market share in the Web Portal Operation industry in Norway?

The company holding the most market share in the Web Portal Operation industry in Norway is Alphabet Inc.

How competitive is the Web Portal Operation industry in Norway?

The level of competition is moderate and steady in the Web Portal Operation industry in Norway.

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