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Market Research & Public Opinion Polling in Slovenia Industry Data and Analysis
Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients.
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What's included in this industry analysis
IBISWorld's research coverage on the Market Research & Public Opinion Polling industry in Slovenia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Market Research & Public Opinion Polling industry in Slovenia operates under the industry code SI-M732. Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing better. The industry also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other companies and organisations. Related terms covered in the Market Research & Public Opinion Polling industry in Slovenia include media measurement research, public opinion polling and business-to-business research .
What's included in this industry?
Products and services covered in Market Research & Public Opinion Polling industry in Slovenia include Consumer research, Media and coverage measurement research and Public opinion and election polling.
What companies are included in this industry?
The Market Research & Public Opinion Polling industry in Slovenia is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Market Research & Public Opinion Polling industry in Slovenia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Market Research & Public Opinion Polling industry in Slovenia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Market Research & Public Opinion Polling industry in Slovenia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Market Research & Public Opinion Polling industry in Slovenia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Market Research & Public Opinion Polling industry in Slovenia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Market Research & Public Opinion Polling industry in Slovenia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Market Research & Public Opinion Polling industry in Slovenia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Market Research & Public Opinion Polling industry in Slovenia.
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Frequently Asked Questions
What is the market size of the Market Research & Public Opinion Polling industry in Slovenia in 2026?
The market size of the Market Research & Public Opinion Polling industry in Slovenia is €121.9m in 2026.
How many businesses are there in the Market Research & Public Opinion Polling industry in Slovenia in 2025?
There are 369 businesses in the Market Research & Public Opinion Polling industry in Slovenia, which has grown at a CAGR of 0.4 % between 2020 and 2025.
Has the Market Research & Public Opinion Polling industry in Slovenia grown or declined over the past 5 years?
The market size of the Market Research & Public Opinion Polling industry in Slovenia has been growing at a CAGR of 2.1 % between 2020 and 2025.
What is the forecast growth of the Market Research & Public Opinion Polling industry in Slovenia over the next 5 years?
Over the next five years, the Market Research & Public Opinion Polling industry in Slovenia is expected to grow.
What does the Market Research & Public Opinion Polling industry in Slovenia include?
Consumer research and Media and coverage measurement research are part of the Market Research & Public Opinion Polling industry in Slovenia.
How competitive is the Market Research & Public Opinion Polling industry in Slovenia?
The level of competition is moderate and steady in the Market Research & Public Opinion Polling industry in Slovenia.
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