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Motorcycle Wholesaling, Retailing & Repair Services in Sweden Industry Data and Analysis
European motorcycle sales rose sharply in 2024 but then fell by 19% in the first quarter of 2025 due to dealers pre-registering stock before tougher Euro 5+ emissions rules. Moped sales also dropped as buyers shifted to electric bicycles. Despite this slowdown, upcoming model launches and the steady rise of electric motorcycles should help registrations recover gradually later in 2025. Instead of putting significant resources into outdated Euro 4 or non-compliant Euro 5 inventory, wholesalers and retailers plan to dedicate more floor space and promotional efforts to Euro 5+ compliant and zero-emission models. This reduces the risk of being left with unsellable stock while also appealing to environmentally conscious customers.
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What's included in this industry analysis
IBISWorld's research coverage on the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.
About this industry
What's this industry report about?
The Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden operates under the industry code SE-G454. This industry includes the wholesale, retail and repair of motorcycles and mopeds, as well as the sale of parts and accessories. It also covers electric bicycles and other vehicles with auxiliary engines. Related terms covered in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden include moped, electric bike and light motorcycle.
What's included in this industry?
Products and services covered in Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden include Motorcycles, Repair and maintenance and Parts and accessories.
What companies are included in this industry?
Companies covered in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden include Yamaha Motor Co Ltd and Bayerische Motoren Werke AG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden.
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Frequently Asked Questions
What is the market size of the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden in 2026?
The market size of the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden is €1.1bn in 2026.
How many businesses are there in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden in 2025?
There are 1,042 businesses in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden, which has declined at a CAGR of 1.5 % between 2020 and 2025.
Has the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden grown or declined over the past 5 years?
The market size of the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden has been declining at a CAGR of 0.3 % between 2020 and 2025.
What is the forecast growth of the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden over the next 5 years?
Over the next five years, the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden is expected to grow.
What are the biggest companies in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden?
The biggest companies operating in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden are Yamaha Motor Co Ltd and Bayerische Motoren Werke AG
What does the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden include?
Motorcycles and Repair and maintenance are part of the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden.
Which companies have the highest market share in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden?
The company holding the most market share in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden is Yamaha Motor Co Ltd.
How competitive is the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden?
The level of competition is high and steady in the Motorcycle Wholesaling, Retailing & Repair Services industry in Sweden.
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