Industry Statistics and Trends
Market size and recent performance (2016-2031)
Industry revenue has declined at a CAGR of 2.2 % over the past five years, to reach an estimated £1.1bn in 2026.
Trends and Insights
Polytunnel expansion is reshaping soft fruit growing in the UK
- Soft fruit now sits at the sharp end of innovation in British fruit growing, with strawberries, raspberries and cherries increasingly raised under large-scale polytunnel systems rather than open field conditions. These structures shield crops from rain and wind, stabilise temperatures and allow growers to manage cropping dates more precisely, which matters in a climate where unprotected blossom and ripening fruit remain highly exposed to weather shocks.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2026-2031)
Market size is projected to grow over the next five years.
Trends and Insights
Changing weather shakes up fruit growing in the UK
- The fruit growing industry is set to face growing challenges due to climate change. Extreme weather events, like heat waves, droughts and excessive rain, are becoming more frequent and severe, leading to poorer harvests and increased production costs, impacting farmers' revenue and profitability.
Biggest companies in the Fruit Growing in the UK
| Company | Market Share (%)
2026 | Revenue (£m)
2026 |
|---|---|---|
A C Goatham and Son Ltd | 76.8 | |
Haygrove Ltd | 67.0 | |
Clock House Farm Ltd | 37.7 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Soft fruits, Pome fruits and Stone fruits. Soft fruits is the largest segment of the Fruit Growing in the UK.
Trends and Insights
Britons’ love of strawberries supports soft fruit growers’ revenue
- Soft fruits are juicy, small fruits that grow on bushes, canes, vines or herbaceous plants rather than trees. This includes strawberries, raspberries, blueberries, blackberries, currants and gooseberries, among many others.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
This industry comprises farms involved in growing a wide range of fruit, generally outdoors in orchards or polytunnels.
What's included in this industry?
Products and services covered in the Fruit Growing industry in the United Kingdom include Pome fruit, Stone fruit and Soft fruit.Companies
Companies covered in the Fruit Growing industry in the United Kingdom include A C Goatham and Son Ltd, Haygrove Ltd and Clock House Farm Ltd.Purchase this report to view all 5 major companies in this industry.
Related Terms
Related terms covered in the Fruit Growing industry in the United Kingdom include polytunnels, marketing intermediaries/agents, producer organisation (po) and box scheme.Industry Code
SIC 01.2 - Fruit Growing in the UK
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Soft fruit growers up their innovation efforts. The introduction of polytunnels has extended the growing season of soft fruits like strawberries, making them more profitable ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2016-2025) and forecast (2026-2031)
- Employees, including historical (2016-2025) and forecast (2026-2031)
- Businesses, including historical (2016-2025) and forecast (2026-2031)
- Profit, including historical (2016-2026)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Improved farming techniques help the strawberry market flourish. Enhanced farming methods have extended the growing season of strawberries, bolstering productivity and drivin...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2026
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2026
- Major market segmentation in 2026
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The South East's fertile soil favours fruit growing. The warm climate and low rainfall in counties like Kent and East Sussex make the region a prime location for successful h...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2026
Tables
- Number and share of establishments in each region in 2026
- Number and share of revenue each region accounts for in 2026
- Number and share of wages each region accounts for in 2026
- Number and share of employees in each region in 2026
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Cost-efficiency is key to staying competitive. Using low-cost production techniques and tapping into the rising organic segment can significantly increase a farmer's profitab...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2021-2026
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Haygrove records robust growth amid challenges. Despite harsh weather conditions, Brexit concerns and the pandemic, the company has seen its revenue climb owing to increased ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2022 through 2026
- Major companies in the industry, including market share, revenue, profit and profit margin in 2026
- Overview of A C Goatham and Son Ltd's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of Haygrove Ltd's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of Clock House Farm Ltd's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for A C Goatham and Son Ltd, and factors influencing its performance in the industry
- Description and key data for Haygrove Ltd, and factors influencing its performance in the industry
- Description and key data for Clock House Farm Ltd, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Brexit shakes support for UK fruit growers. The UK's exit from the EU means the loss of CAP's subsidies, with the government shifting its focus to environmental protection in...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2016-2031)
- Assistance historical data and forecast (2016-2031)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
High-value fruits boost farmers' returns. Their increased production has pushed up profit, while a drop in the cost of vital inputs like fertiliser has also played a part.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2020-2024)
- Coverage Ratios (2020-2024)
- Leverage Ratios (2020-2024)
- Operating Ratios (2020-2024)
- Assets (2020-2024)
- Liabilities (2020-2024)
- Cash Flow & Debt Service Ratios (2016-2031)
- Revenue per Employee (2016-2031)
- Revenue per Enterprise (2016-2031)
- Employees per Establishment (2016-2031)
- Employees per Enterprise (2016-2031)
- Average Wage (2016-2031)
- Wages/Revenue (2016-2031)
- Establishments per Enterprise (2016-2031)
- IVA/Revenue (2016-2031)
- Imports/Demand (2016-2031)
- Exports/Revenue (2016-2031)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2016-2031)
- IVA (2016-2031)
- Establishments (2016-2031)
- Enterprises (2016-2031)
- Employment (2016-2031)
- Exports (2016-2031)
- Imports (2016-2031)
- Wages (2016-2031)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Fruit Growing industry in the United Kingdom in 2026?
The market size of the Fruit Growing industry in the United Kingdom is £1.1bn in 2026.
How many businesses are there in the Fruit Growing industry in the United Kingdom in 2026?
There are 943 businesses in the Fruit Growing industry in the United Kingdom, which has grown at a CAGR of 0.5 % between 2021 and 2026.
How may import tariffs affect the Fruit Growing industry in the United Kingdom?
The Fruit Growing industry in the United Kingdom is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the Fruit Growing industry in the United Kingdom?
The Fruit Growing industry in the United Kingdom is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Fruit Growing industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Fruit Growing industry in the United Kingdom has been declining at a CAGR of 2.2 % between 2021 and 2026.
What is the forecast growth of the Fruit Growing industry in the United Kingdom over the next 5 years?
Over the next five years, the Fruit Growing industry in the United Kingdom is expected to grow.
What are the biggest companies in the Fruit Growing industry in the United Kingdom?
The biggest companies operating in the Fruit Growing industry in the United Kingdom are A C Goatham and Son Ltd, Haygrove Ltd and Clock House Farm Ltd
What does the Fruit Growing industry in the United Kingdom include?
Pome fruit and Stone fruit are part of the Fruit Growing industry in the United Kingdom.
Which companies have the highest market share in the Fruit Growing industry in the United Kingdom?
The company holding the most market share in the Fruit Growing industry in the United Kingdom is A C Goatham and Son Ltd.
How competitive is the Fruit Growing industry in the United Kingdom?
The level of competition is high and increasing in the Fruit Growing industry in the United Kingdom.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
- Office for National Statistics
- Office for Budget Responsibility
- Bank of England
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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